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Education, Technology and Foresight: Lessons Learned from a Multi-Awarded EduTech Entrepreneur

With Rosanna’s foresight in edutech, AHEAD continues to grow through its distinct service brands.

Rossana Llenado

Rossana Llenado’s origin story dates back to the time she was a working student, a campus leader and a full scholar at the University of the Philippines in Los Banos. Her deep concern for education and the drive to empower students to perform better in school were all funneled into a vision: to see students gain admission into the world’s prestigious universities that would eventually help them land on rewarding careers.

All these were realized when Rossana founded AHEAD Learning Systems in 1995 at a bright young age of 26. She was known for being deeply involved in the training and development of school principals and teachers around the Philippines, and even sponsoring free seminars and workshops.

What people don’t realize though is she has also been investing in technology, as she continues to improve the country’s quality of education.

Indeed, AHEAD has lived up to its name.

She was one of the early adopters who discovered the benefits of technology in education when she became part of a team of the first-ever computerized thesis to be submitted in UP Los Baños. It was the moment when she saw firsthand just how beneficial access to the latest technology can be – as well as how the lack of such could hinder productivity. Since then, she has become passionate in incorporating technology in delivering quality education to her clientele.

This epiphany led her to invest heavily in ensuring that her company stayed ahead in the EduTech game, whether in buying the latest hardware and software, or continuously upgrading her team’s skillset and knowledge.

To date, all of AHEAD’s services are now online, and this is not just limited to delivering education, but also in the company’s business processes.

COVID-19 became the ultimate test, as Rossana rode the waves and seamlessly pivoted AHEAD’s educational efforts online. As a means of adapting to society’s “new normal”, AHEAD pioneered the BlendFlex learning approach last May 8 through AHEAD Alpha, Rossana’s latest innovative venture to ensure that education continues to thrive in the Philippines.

With Rosanna’s foresight in edutech, AHEAD continues to grow through its distinct service brands, namely AHEAD Tutorial & Review Center, AHEAD Books & Things, AHEAD Professional Network, AHEAD Junior Tutorial and Singapore Math Enrichment Center, and AHEAD Online which brings their tutorial services to the rest of the world via live video conferencing. 

Rossana is undoubtedly one of the most awarded business leaders in the Philippines.

Armed with her masteral degrees from the Ateneo de Manila University and at the Asian Institute of Management, her passion and dedication in education and nation-building, Rossana has repeatedly earned recognitions and received more than 33 awards in educational leadership, entrepreneurship and marketing.  She was cited by her high school, UP Rural High School as one of their outstanding alumna, as also recognized as one of the Most Amazing Filipinas, Most Admired Entrepreneur, Most Inspiring Filipina, and Influential Woman Entrepreneur. All these and more as Rossana continues to do what she does best:  empowering her bottom line. 

As she tirelessly advocates the importance of education in nation-building, she is always the person of choice when it comes to speaking at local and international conferences, radio and TV, as well as getting featured in print.

Today, Rossana has three key passions – education, technology, and female empowerment. Incidentally, she is also the founder of Smart Super Women, a website that shares real-life women success stories. All these passions continue to propel her forward as a multi-awarded entrepreneur and mentor to develop those under her care into like-minded and dynamic individuals, as they help her carry out her life’s mission.

Let me end this that with the realization of her vision more than 20 years ago:  Numbers indeed speak for itself. More than 100,000 successful AHEAD students and counting. 

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Written By

Jennette is Marketing In Asia's Editor for Visuals and Community Engagement. Leading the MIA's Community Engagement initiative, Jennette also helps CEOs and business owners on their branding strategy. Follow her on LinkedIn and website.

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