There’s nothing like a strong visual appeal. If you’re out marketing for your brand we strongly recommend you to create visually appealing designs which will make a strong impact in the minds of your potential customers. If your visual speaks the language of their needs, the conversion is guaranteed!
To make visually appealing creatives always keep in mind to share value-added content. People barely have the time to read and go through long captions. If you summarise your content in a catchy creative, you’ll surely get through the minds of your potential customers. People will stop by while scrolling through their feeds and most probably it’ll add up to the cause of creating a brand identity for you.
If you are up for creating a buzz around social media, make sure you follow these ‘8 Amazing Tips for a Great Social Media Design.’
Different sizes create different impacts. Look, firstly you have to keep in mind that sizes vary for different social media posts. What works on Facebook might not work on Twitter. Study each social media channel and always keep updated with new trends for sizes.
Logo. A logo is the biggest element of brand visibility. Suppose you come across a social post for Dominos, through their cube logos you’d instantly know which brand is it before even reading the page title. As the logo is a unique brand symbol, always make sure you emphasise it in every social post.
Set a key message. Every brand visual should have a key message. If you want to drive traffic, engagement or increase fan following you should definitely set a key goal in mind. Your visual should depict a story and that story is what appeals to the audience.
Avoid too much text. Often we come across such social media posts which look too crowded or disoriented. Too much text makes the creative ugly, it becomes multidirectional and loses its essence. Always try to limit your captions to one or two liners, the more you stuff into your visuals the more it loses its sense of creativity.
Build a brand image. The whole point of social media marketing is to create a buzz around the industry. If your visuals are not consistent or similar to the other, it loses its credibility. Seems like every creative is different from the other, thus not depicting the brand image at all.
Typography. Firstly, every brand should have definite typography. Your typography speaks the language of your brand image. Always remember typography is an art, it creates the basis of your visuals. One brand should always have a voice which comes from typography.
Negative space. Use the white space of your creativity in a clever way. Not every design needs to be bright and colourful but using white space can boost the creative appeal of the visual.
Be Creative. Never forget to get rid of monotony, your audience certainly doesn’t need a daily dose of your social posts but when you do post, remember to create a variety of different posts. Be creative and look for different types of perspectives.
We know that social media is not as easy as it looks. It takes a lot of creative effort and brainstorming to put out the best work! So, make sure you built a team with amazing creative insights. More brains, more creativity! And one thing you certainly don’t want to forget, always keep evolving. Glue your eyes to the latest trends, keep up with your competitor and be your own competition.