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Ultimate Guide To Write An Outstanding Content Calendar To Boost Social Media Engagement Of Your Brands

A content calendar is one of the first things that should be maintained by any content creator or social media brand

Photo by Adomas Aleno on Unsplash

We are living in the age of social media. Apps on our devices are ruling almost every aspect of our life and our globally connected world. These apps are also the reason why so many creative people from various fields with unusual ideas have a chance to reach a broader audience.

Platforms like Facebook, Instagram, and various other apps have been responsible for so many wonderful success stories attracting a greater crowd by the day. People who are defined in common as “content creators” have a place to showcase their talent and ideas. But the question remains: How many out of the million people get a chance to find their spotlight?

What is a Content Calendar and Why Is It Needed?

A Content Calendar is usually a device/method to schedule, organize and keep track of the content produced for brand social media pages. Several apps are now available to serve as content calendars. However, there is a way of maintaining these calendars to stand out from others. To form a good content calendar, a little bit of a case study will have a profound effect. It deals with questions: How to create a community and what will help to build a specific audience base.

Here, we take a look at some of the best ways to create an outstanding content calendar that will help boost engagement and make a brand name.

The 10-Point Rule a Good Content Calendar

Scheduling of Posts 

When it comes to posting content on social media, there is no hard and fast rule of how you should organize a page. The content of a page defines its brand value and the strategy used for engagement. Besides that, one gets full creative freedom of posting.

Source: marketingmotive.com

A page may be structured as per the size of the post. If it is a business page, it may be in line with the services available. It maintains an expectation with the followers where they look forward to new content within a time. What is important is deciding on the timeline and when it attracts the highest viewership. 

Time Management 

A social media brand can be compared to running a television show. There is an audience that needs updates on what happens in one scene and episode after another. That is why maintaining a timeline on social media is equally important. 

You need to sync your posts to the whole idea behind the page. The content has to be posted keeping in mind hours, holidays, and time zones. It’s required to make content accessible to all the followers. You’ll get more engagement when the audience knows when to expect posts. There are certain hours of increasing engagement, and that has to be noted.

Creativity is Supreme 

Be it a small business or a page dedicated to arts – for any social media page, the following grows with the growth of content. Several brands are doing the same kind of work but still thrive. That is because they use all their creative energy to make the page unique, quirky, and aesthetically pleasing. 

A page that has more followers is usually strategic besides being creative. A generic social media page – like a personal one – has more focus on the content meant for their limited number of followers. But building a brand name, one has to make an audience analysis before planning a strategy. 

In most cases, the style of a page helps it to stand out against all others – artistic or professional. For creative content, an audience would expect something attractive and pleasing to the eyes. But even when it comes to professional content, it is a good idea to generate presentable content that will keep the audience engaged and make people want to consume more information. How it can be done is all up to the creator. 

That brings us to our next important point.

Knowing the Audience

Say someone is visiting a brand page for gardening tips. They would not like to find tips written in a very formal manner with bullet points. They would rather like to see pictures of little plants that have been raised using those tips.

Source: gardentherapy.com/blog

The form of presented info depends entirely upon the audience of the page. The content should be targeted and offered in a manner that will make it attractive and useful at the same time. There are many ways to analyze the targeted audience. But the best idea is to closely track the following of the page to see what kind of content is fetching more viewers and then build a strategy around it. 

Outreach is Everything 

In terms of social media – especially for new brands – outreach, i.e. creating awareness about a brand is more important than anything else. Outreach can be implemented for sharing posts, a steady content calendar, collaboration with other brands, and engaging with an audience. When there is ample outreach gained for the brand, there will be a greater chance of success. 

Engagement is the Key

Once you have an idea of the target audience, it will be easier to find out how to build a communication strategy.  It is important to remember that engagement is an all-around process that involves creativity and analytic. This requires research to be put into it at the beginning. However, it goes a long way to help with brand growth.


Social media have become a tiny little universe on the internet. Therefore, it is next to impossible for any brand to survive on its own. Collaboration is crucial in social media marketing. You need to build up a connection with other brands that do similar kinds of work.

Source: sproutinfo.com

It may be creative or service-based – and it is more beneficial since there will be several ideas from both sides that will be put forth and ultimately worked upon. Collaboration helps in boosting engagement and is a great team-building exercise for budding brands on social media platforms.

Diversity Can Go a Long Way

Let us take an example of how the variety of content can impact a social media brand. We find many sites offering writing services – like academic papers at affordable services for students. A service Get Good Grade thesis writing site is more specialized and hence, will attract a more specific audience.

Source: contentmarketing.com/info

When it comes to building a brand, uniqueness is the key point. If a business offers writing services, there may be thousands of similar brands. So, the focus is on introducing new types of content that will appear to a more diverse audience. It makes the brand more attractive for new followers, thus building up an audience base. Keeping a variety of the content that is put out on the platform helps attract new customers. It ultimately goes into increasing the following and engagement of the page.

Keep Improvising 

The essential factor of sustaining a brand name on social media is to adapt to the changes. Improvisation will help increase an audience and not make the content mundane.

Creativity is a key in creating a content strategy, but it should not be static. Texts, photos, videos, and other types of content should always be explored. When a brand adapts to the changing trends of social media, it shows its constant effort. It helps to maintain the interest of the audience and also build a wider circle of followers.

Never Giving Up

One of the main problems of small brands and beginners in social media marketing is that they tend to give up within a short time. Social media platforms cater to a crowd of millions, and it is not easy to fit everyone on the grid. That is why it is vital to be very patient. 

While writing a content calendar, keep in mind that this may take as long as a year or two to find its place on a social media platform. But that does not mean one should give up at the first sign of failure. Planning and implementing a content calendar at regular intervals should be the focus of any brand. It enables to reach an audience who is waiting to be surprised by what the brand has to present next.

The First Step to Success

A content calendar is one of the first things that should be maintained by any content creator or social media brand. For a beginner, it can be as basic as having an organized post schedule. But as the brand name grows, it involves strategy, planning, and detailed analysis of the target audience. Writing a content calendar can be tricky because of the many factors one has to keep in mind. 

At the same time, once a creator/brand gets the idea of it, there is no stopping them from increasing engagement and creating good, strategic content for their audience at every step of the way. A little bit of brainstorming can go a long way to live your mark in the social media world.

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Written By

Dorian Martin is a copywriting expert, content specialist, editor. Dorian has been known for his professional essay writings, assistance in student assignments, customer reviews. His wide range of services for personal and professional clients makes him the go-to person for any kind of writing assistance. Follow him on website and Twitter.

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