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Buyer Personas: Improve Your Marketing Strategy
The buyer persona is the smarter way to understand your customers by focusing on their needs while boosting your marketing...
The buyer persona is the smarter way to understand your customers by focusing on their needs while boosting your marketing...
Trust can be easily established, but just as easily broken. Once it’s broken it can take years to reestablish.
Here’s the five-step plan to creating a winning social media presence that has you standing out for the right reasons...
An effective salesperson asks questions that help the prospect realise why they need their service and demonstrate that it’s a...
As marketing is not regulated like the accounting and legal professions, then the marketer needs to govern himself.
People have so much choice out there now, and with the Internet allowing for comparisons and reviews on the spot,...
Choosing the right seat can be a tricky thing, but being aware of the different effects each sitting position sets...
A businessman, hotelier, restauranteur; he's done it all.
It might be our new norm, but there are still humanly etiquettes that we need to adhere to.
Carve your path towards becoming an industry leader or at least in the beginning, as a contributor.
This power of individual choice has never been so great in the first place especially with the advent of broadband...
How situations can shape and change our lives.
International accreditations have been a major focus among the academic institutions, especially among business schools.
The decision to sell or rent out your properties is an investment decision in real estate.
Their digital media network offers value to shoppers by showing them relevant information such as an interactive mall directory as...
Adobe Showcases Innovation across Adobe Experience Cloud, Unveils Adobe Commerce Cloud, Marketo Engage and Adobe Experience Platform; Announces New Partnerships...
It is here where delegates will have the unique opportunity to reach their wider mobile community, fostering further collaboration. Not...
Feature a range of games from outside developers that are designed to work specifically in the app.
Your landing page might not be making money because you haven’t put enough thought into how people think.
Cards have been our gateway for the length of our lives, and it has changed its purpose through the years.
Na’im Brundage decided to establish his own Digital Marketing agency catering specifically caters towards the Digital Marketing needs of the...
PROI ASEAN helps clients build brand awareness, enhance credibility and drive business growth with an integrated approach to communication services...
AppsFlyer, the global leader in mobile attribution and marketing analytics, released today its latest Performance Index, providing marketers with the...
Joanna Wong, the former Head of Business Marketing at Spotify APAC, as the Vice President of Marketing.
Audience (and activation) are everything in sponsorship.
Many firms are waking up to the fact that stricter laws in the mould of the EU’s General Data Protection...
Personal branding can really help entrepreneurs in pushing their products better
Google will launch a new Policy manager in Google Ads that will give tips on common policy mistakes to help...
In 2011, Marc Woo accepted an offer to join Google Singapore, which then led him back home to Malaysia where...
Lux launched the #IntoTheSpotlight campaign in partnership with content platform Miraa (Vice) and J. Walter Thompson Singapore on International Women’s...
Well aware of what needs to be done, the PopCon team’s current focus is to facilitate an unrestricted sharing of...
Socialbakers, the world’s leading Social Media Marketing platform, took a closer look at the most engaging brands and posts that...
Brands will be able to provide strong incentives for customers to return even after the IT Show is over.
We'd like to understand what do they plan to achieve by being active on LinkedIn.
Few necessary steps to follow that will get you off the starting block.
This vision cannot be achieved by one group alone – everyone has a part to play, including brands.
Can you believe that it has been 20 years since super-cute/super-fierce trio first used their awesome powers to save the...
Truth be told, digital marketing and brand building are two different subsets of marketing. Guess which one comes first?
Partnering with leading meal delivery service foodpanda to offer more food delivery transportation options for its riders.
This initiative is to celebrate the achievement and advancement of women in the creative industry.
To grow awareness about these unconscious biases and challenge the preset ways of doing things, Iris set an action plan...
Caspar Schlickum to lead Asia Pacific region; Peter Kolster Hansen to lead Next-Generation Content Services
This is the beginning of your journey towards becoming your organisation’s brand storyteller.
Folk who own or create business websites now have a single powerful tool to measure, benchmark and take action on...
Whatever kind of story that is, the ones that shine, are the ones that put a good heart first.
There’s nothing simple about this but the gist is that we need to stop putting generations into boxes.
Global marketing agency VMLY&R is off to a strong start in Asia this 2019, having recently won clients in the...
Enabling independent designers and marketing professionals alike to create experiences that truly delight their customers.
Following strong organic growth in the market, company debuts optimised platform designed to empower local event creators.
Video consumption is exploding across devices and formats.