Azleen Abdul Rahim
There’s Only One Successful Social Media Measurement, We Need To Admit That
The management only cares about one thing when measuring your social media efforts - sales revenue.
The management only cares about one thing when measuring your social media efforts - sales revenue.
Starting a career in UX writing is no rocket science - and in fact, requires you to come back to...
The virality is not only organic, the sharing pace is absolutely unbelievable too.
Here is everything you need to know about the upcoming general election, from the eyes of a digital marketer.
You need to differentiate yourself from others to stand out.
One cannot help to admire the art direction that DUKUN portrayed. I can really see that the Malaysian movie industry...
We need to remember that people are unique with unique experiences and one size does not fit all.
The Ten Product Brand Commandments comes into effect in reassuring no unwanted ‘incident’ should occur during production time.
Embrace technology and continuously learn how to improve your tactics whether it’s for Google AdWords, Mailchimp, pay-per-click, automation or affiliate...
Often we don’t pay attention to the fact that we are still using old principles way of doing things when...
Picking the right influencer through SociaBuzz who can help you to reach your marketing goals.
My experience at a recent agency showed me the “dark side” of market research. Here are 3 major mistakes that...
From preparation to dealing with different clients from different industries, here are few B2B sales and marketing lessons I’ve learned...
As the world constantly evolves, new digital disruptions that affect how traditional businesses work are introduced every day. Enter crowdfunding,...
Marketing risks management is the responsibility of the entire marketing organisation to either prevent or mitigate any complications or negative...
In my previous article, I talked about 3 out of 6 Cialdini’s principle that I detected in Vivy’s marketing strategies....
Vivy Sofinas Yusof has taken her fashion e-commerce empire by storm. At the age of 30, she's a successful fashion...
Let’s give credit when it’s due to none other than John B Watson for his contribution in the advertising world.
I figured now would make for the perfect timing to play Olivia Pope and revisit the very fundamentals of PR...
Technology can enhance services, perhaps it is time to draw a breath and check on its impact to our wellbeing.
A distinctive brand will earn more recognition, interminable impression and most importantly, make a profit.
Just like Hari Raya, Deepavali and Christmas, big brands are investing quite a hefty sum of money to build a...
Bear in mind with the ever changing media landscape, media coverage isn’t free labour anymore with more publishing houses earning...
The main cornerstone of digital transformation is the extensive collection of real-time customer data, and the analysis of these data...
The applicability of the above V-Day marketing ideas can be performed on any products/services.
On a serious note, certifications are really an investment that you shouldn't ignore. It will pay for itself many times...
The key question we should be asking is - what kind of customers will be raving about your brand?
In Jia Jiang’s conquest, he experimented with 100 days of rejection to numb the ‘hurt’ but he found out that...
Marketing real estate in marketing content can either lead you through hell or miraculous success.
If only we could look beyond these stereotypes and focus on the work ethics of an agency girl (or boy)...
Continuous prospecting gives you livelihood. Referral gives you lifestyle.
From mistakes, we finally know what we want in life. Some also say, when you make mistakes, the sky will...
Learn this, practice this. Make it as your lifelong mission to perfect this. I can promise you now that once...
Marketing activities are often being associated with spending more either for increasing company’s sales or for attracting prospect customers, yet...
According to Chris Guillebeau, the best time to launch a side hustle was yesterday. It is imperative to begin prior...
Here are the six most obvious ‘qualities’ of amateur translators which you can easily spot them in 5 minutes.
When we say we are in sales, we are branded with certain characteristic traits: We talk fast We talk a...
Do you judge a brand as cool because it’s powerful, trendy or just famously cool to the extent that you...
Side hustle is different than a conventional business; that could only sell products that is fully aligned with the business...
Personal branding is what you do to market your professional self as well as your personal traits. Everything that you...
In today’s world, the ultimate goal of all the brands in this world is to turn their paid customers into...
I finally realized that as a normal human being, we all have a small voice in us that remind us...
In today’s content piece, I would like to highlight how you can be an MVP in this PR industry — winning hearts...
Have you ever wonder how audit methodology can be applied in your marketing strategy? It is workable if you know...
Companies must realize that in order to stand out from the crowd and effectively connect with customers, their marketing techniques...
With the advent of professional platforms such as LinkedIn, the branding has moved to an entirely different level. Personal branding...
Becoming you is one of the best personal branding strategies which will yield compelling values that’s interesting, interactive and “alive”...
We have seen brands being maintained, old brands being forgotten, revamping of old brands and even sub-division of existing brands....
When we plan our marketing strategy from various perspectives such as social media marketing, branded content, establishing social media on...
As much as I hate writing press releases, one thing that makes it worthwhile is when you focus on the...