Every business owner or a marketer is consistently communicating with their target audience and clients/customers. Be it business communication or content marketing, the intention is to educate or inform them about your product/service, get new customers and retain the existing ones.
Either way, your goals should be to get people to read your copies and take the desired actions; which, let’s admit, is not easy as pie. Moreover, your copies should be such that it gets the message across. This is so important because the biggest blunder in any copy has to be the message not being clear.
The copywriting techniques mentioned in this article are evergreen and are exploited by writers for ages, however, it doesn’t have to hide in the four walls of the writing industry. I firmly believe: Your content is you online, make it worthy. Copies such as websites, social media posts, emails, blog posts and more are crucial for the audience to understand your brand, encouraging them to make buying decisions in your favour.
You could be running campaigns day in and day out, pitching your ideas and/or writing a lot about your own business, especially if you have not hired a professional copywriter. Although you live and breathe your business, you still need to grasp some techniques that professional writers swear by, to make your copies impactful, convincing and converting.
So let’s learn about them:
Write a Catchy Headline. One of the best ways to get people to read your content and hear you is to get the headlines on point. It is the first impression your copy has on the reader’s mind. Pick any impeccable piece of copy and you will find the headline to be grabbing your attention. It doesn’t have to be loud, but needs to give readers a perspective since it sets the tone for the rest of your copy.
Look at it as painting the picture before you give out the actual context. If you need any clue, open your email box and give those clever headlines a glance. Furthermore, to aid your efforts in honing your copywriting skills, there are endless tools to make your headlines better, and even give you suggestions for the same. Here’s what you should know when writing any headline:
- Use persuasive/power words
- Make it easy to read, comprehend and digest
- Make it specific – use numbers, stats and/or questions
- Tell the readers what are they signing up for
Bring in the Clarity. The first thing you should know before you even type any letter is: to know your audience and your goal of writing that piece of content. It has to be, first, clear in your head and then you can spill it on the screen. You should know; how you want that content to perform, what steps or actions you expect the reader to take and what words you should be using. This works because people feel good when they are addressed with a solution to their problems.
If I had to put it in any other words, I would say: make your presence felt. When the reader knows you have done some background research on them and are reaching out after knowing their pain points, you will surely stand apart from your competitors. Along with this, always end your message with a call to action. Once you are done stating your message, tell the readers – what they need to do next. Do they have to respond, spread a word, raise any questions? Tell the readers – what’s in it for them and what they need to do next, such that it leaves no room for misinterpretation.
Keep it Simple Silly. Two things to remember: reduce redundancy and eliminate jargon. Closely examine the words in your copy – are these the words that are used only in your industry and may not be understood by others? Replace them with something easier to comprehend. Because remember this: we are not trying to flaunt intricate vocabulary, instead, we are focusing on sending our message across in the best possible manner. If you are speaking to someone out of your business (which you will), avoid using words the other person would not understand. Hence, to make your copies more effective, use simpler words – they convey your message in pretty much the same way.
So these are some simple ways you can make your website copies, messages, emails and social media content really effective.