Dr A.J Minai and Subture will focus on brand-storytelling content, while Marketing In Asia magazine to work on the distribution side of it.
Earlier today, Marketing In Asia magazine announced a major collaboration with one of the top marketing power profiles in the region, Dr A.J. Minai on the production of brand-storytelling related content on a massive scale. With Marketing In Asia magazine being one of the major marketing magazines in Asia that is known for its impeccable strength in reaching out to the Asian professional community, this partnership will definitely be a significant one for both brands
In the MoU, Dr A.J. Minai, who is a CMO of the brand-storytelling agency, Subture, along with his team will provide exclusive marketing-focused content centred primarily on the branding, humanisation, storytelling, KOL or influencers economy, MarTech, inter-generations based material and emotional intelligence. Dr A.J. believes that these elements are crucial for all quadrants of the industry – corporates, startups, SMEs and micro businesses particularly in the context of Asia.
The content will be distributed through Marketing In Asia’s readership that spans across Asia Pacific, from the Gulf Cooperation Council (GCC) countries, South Asia, ASEAN, right up to North Asia. To date, Marketing In Asia has Editors in Malaysia, Singapore, Mongolia and the Philippines.
Dr A.J Minai said, “Brands today have shifted away from function to feeling and that’s broken the old playbook as far as marketing is concerned. The new playbook is about one thing: how memorable your brand in the midst of all this digital noise. People have become brands, while brands have become People. Welcome to the age of KOLs. Things will never be the same. Marketing In Asia magazine embodies the sheer quality that Asia needs today as far as the publication platform is concerned and it is time for me and my team to leverage on it.”
Azleen Abdul Rahim, the Marketing In Asia Editor-In-Chief said, “As one of the fastest growing community-based magazines in Asia that focuses solely on marketing, we’re delighted to partner with a power profile like Dr A.J Minai and his team. Not only this magazine will enjoy a greater content richness on a major scale, more people in Asia will have access to our brand-storytelling articles as well. They will definitely benefit from his ideas, insights, thought-leadership and years of experience.”