OYAGSB UUM
Marketing Models: Peter Drucker vs. Jack Ma
Small-scale investigation where the material was collected through secondary data including article searches of the internet and academic journal.
Small-scale investigation where the material was collected through secondary data including article searches of the internet and academic journal.
Do not sell yourself short because of what people perceive of you and your generation.
Responsible marketing should be practised by marketers today.
The key focus of marketing should be on developing and maintaining relationship with customers.
The belief is that customers must be respected, be treated intelligently and employees should provide excellent customer service in order...
Brands need to respond with a dual approach – with a robust brand identity that unifies and gives meaning to...
Brands like Mindvalley started and cultivated from the inside and that is how they became their very own unique brand...
There is always something fun to do and see, no matter who or what your interests are.
The journey as a child star in Singapore and later TV personality and entrepreneur.
It is time for you to understand the foundation elements of AirAsia online marketing secrets
Let’s take a look at some points on how to regain or maintain that respect in the workplace.
Understanding each other, having the same objective and what kind of outcome you want to achieve together.
Turning 40 should be celebrated; for most, it is one of those times you know you have ‘arrived’ – emotionally,...
It’s a strategic way to get to know a person a little better.
Your brand strategy will be meaningless towards the end of this year onwards unless you can pull all or some...
Before you start considering the decision for your brand, perhaps you may want to go through these pros and cons...
Why is it important to be punctual and why is it linked so much to your personal brand?
Couple of topics that should not be talked about at work.
It does not take much but the feel-good factor is immense; contributes and complements the adrenalin rush you had experienced...
Top indicators you should avoid at all costs in a prospect whom you may need to think twice before accepting...
Five tips that are so easy to overlook yet so basic in keeping up with the etiquette of communications in...
From experience, here are the few things that we need to keep in mind; to keep up with cross-cultural graces.
There are many factors that could influence the way you do business here in Asia, but these are the key...
The smell, once it enters my nose will definitely go to my brain cells and triggers attention for it.
LinkedIn is the place where professionals wish to monetise their online presence as quickly as possible. LinkedIn is also the...
Let us take a look at some ways on how to be on your best behaviour while cruising at 43,000...
To establish a crystal clear brand message, you will to need to answer these questions.
Marketing In Asia had the chance to interview Leona Chin, the Malaysian pro-motorsport athlete that's widely known as the 'Girl...
Obviously, you should outsource your social media management if you have a combination of these 4 limitations internally.
Introducing 'Phygital', where the main drive is to engage retail consumers by bridging the gap between the phygital retail space...
In the last 10 years or so, Malaysia has its unique moments among the 2,000 doodles created by Google. Come,...
All the graphs, analytics, reports and ‘data’ from all channels are showing promising signs but still nothing on the conversion.
Once you fine-tune these mistakes, you will then see a lesser bounce rate, and people will no longer leave after...
Instead of generating leads through your business, why don’t you yourself help to generate leads for your company?
Not adhering to it is similar to disrespecting the host or organizer; which is the last thing you want to...
The answer may not that straight-forward. A decision must be made wisely so that the financial won’t go down the...
Human beings are visual creatures, therefore whatever they see is mostly how they are going to perceive you.
The management only cares about one thing when measuring your social media efforts - sales revenue.
The virality is not only organic, the sharing pace is absolutely unbelievable too.
I must say that dealing with small businesses is tougher than large corporations. It’s not a walk in the park....
Being unique stands you out and draw people to you; being a brand is a possibility for everyone; it should...
You can have a whole new wardrobe staring at you in no-time, with these tried, tested and approved method of...
Swallow this, content creation works don’t come early at the stage. You need to know where do you fit in...
When we talk about image, it is really not about donning that five thousand dollar shoes, it goes deeper than...
Please use common sense when sharing something on your social media. If you don’t have better things to share, just...
Let's look and evaluate ourselves on why we share certain articles, videos, infographics, podcasts or perhaps GIFs out to our...
The urge to run the business on a full-time basis can be very tempting. Despite the potential it promises, you...
Despite their practicality and strong value, they were discarded for being either too primitive or no longer a trend to...
Without a personal branding, you are nothing more than just a commodity. There is nothing special about it. You want...
If you must know, I put everything I have into producing content. Money, time, effort, you name it. I write...