Marketing
Why Engagement-Led Marketing Is The Future For Consumer Businesses
Brands need to include the audience in their marketing and not throw marketing techniques on to them
Get To Know Pieter Dijkgraaf, Head of Performance At 2Stallions
Get To Know Rashedun Nabi, Strategy & BD Partner At Next Billion
Get To Know Jennette Cajucom, Founder Of Your Brand, Your Story
Get To Know Henry Chandra & Rachel Yeng, Co-Founders Of Comfort Works
Get To Know Sameer Pitalwalla, Business Director At Epic Games ASEAN & India
Brands need to include the audience in their marketing and not throw marketing techniques on to them
Don't underestimate the power of a well-defined custom audience
App Engagement and Retention are pillars for success to any mobile app
It is time for Malaysia to further develop their higher education institution by creating more practical solutions that can reach...
Socialbakers, the world’s leading Social Media Marketing platform, took a closer look at the most engaging brands and posts that...
Thanks to the rise of social media platforms, as long as you have an internet connection and a smartphone, you’re...
Instagram is one of the best platforms to showcase your portfolio where people can see your content right away and...
Breeze along the virtual map in style! The icing on the cake for this wonderfully convenient mode are the celebratory...
Content marketing in the travel sector offers tremendous opportunities to build trust, create eye-opening moments, and add unique value for...
These are the marketing tactics are proven and tested. It is found to be the most reliable for growing a...
MDEC organised the 2018 finale session of its Global Acceleration and Innovation or GAIN CEO Series discussion at BFM’s new...
Attracting and retaining corporate partners takes careful planning and now is the perfect time to start working on your 2019...
It may not hurt to at least maximize Google's potential and research on that company you are eyeing for.
Introducing 'Phygital', where the main drive is to engage retail consumers by bridging the gap between the phygital retail space...
With the small bunch of effective emails, one can easily take his online store on never ending heights. Read on...
Known as TVM, the movement was created by a group of 50 most influential people on LinkedIn Malaysia. Together, they...
I am going to share with you how dating is a lot similar to selling and how you can improve...
Biggest benefit of voice broadcasting is that you don’t need to spend a big amount from your pocket.
Content is always the main protagonist in a marketing campaign. Without effective content, marketing campaigns lose their sharpness and relevance.
Despite having your key messages outlined clearly in the release, if the email is sent to the wrong editor, this...
Making a living in the public relations and communications industry, horror movie lead characters take a step back following the...
By following these steps and keeping your unique audience in mind, your brand can successfully expand into Asian markets.
The most important area that I came across to survive in entrepreneurship is actually the sales pitch.
According to tomorrow’s News survey, executives increasingly see news brands as a source of trusted content, according to a survey...
WeChat has radically changed the language of marketing. Read more about it...
When I tell people that I am now a Content Strategist, I'm often greeted with a blank look and a...
Now, here are the reasons why your personal brand is non-negotiable. I’ve compiled a few of them based on my...
There are many great articles being written here at Marketing In Asia, and especially viewpoints that are written with novelties,...
Here is a list of popular Ramadan-Raya advertisements on YouTube Malaysia to-date, in alphabetical order.
Often we don’t pay attention to the fact that we are still using old principles way of doing things when...
Marketing risks management is the responsibility of the entire marketing organisation to either prevent or mitigate any complications or negative...
I figured now would make for the perfect timing to play Olivia Pope and revisit the very fundamentals of PR...
Technology can enhance services, perhaps it is time to draw a breath and check on its impact to our wellbeing.
The main cornerstone of digital transformation is the extensive collection of real-time customer data, and the analysis of these data...
With more than 15 years of experience in strategic marketing communications and public relations across diversified industries and stakeholders, she...
Marketing activities are often being associated with spending more either for increasing company’s sales or for attracting prospect customers, yet...
Do you judge a brand as cool because it’s powerful, trendy or just famously cool to the extent that you...
Let's look and evaluate ourselves on why we share certain articles, videos, infographics, podcasts or perhaps GIFs out to our...
In today’s world, the ultimate goal of all the brands in this world is to turn their paid customers into...
Becoming you is one of the best personal branding strategies which will yield compelling values that’s interesting, interactive and “alive”...
We have seen brands being maintained, old brands being forgotten, revamping of old brands and even sub-division of existing brands....
Public relations and communication strategies for brands play a crucial role. Your communications strategist does more than just chat up...
PR is about fostering and harboring relationships with people. Journalists, editors, freelance content contributors are all human beings. They are...
Today, marked my 7th year being one of the real warrior of modern days. There are thousands of modern warriors...
Fictional as the scene maybe, it’s interesting to note that Don didn’t use flip charts (I doubt he would have...
Another over-hyped word that I can see it everywhere on social media channels is digital marketer. If you are as...
An organisation where the leadership lives the values through behaviour and empowers employees through strategic clarity of business purpose and...
Getting to create the right stimulus to obtain attention comes from a brands’ customer experience strategy which is an integral...
The noise out there is extremely overwhelming, with too many brands that are very similar to yours and products you...
They really take their time to plan. With such a long time to really plan out all details, study their...