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Kartina Rosli

An Agency Founder’s Wish For 2021

As an agency owner, I hope the New Year will bring us new hope, and with the availability of the vaccine, may we slowly get our life back

Photo by Lisa Fotios from Pexels

It has been a year that has thrown curve balls our way. I am sure my peers in the industry who runs a public relations and digital marketing agency just like me would attest to what a whirlwind year it has been for us. Tin Communications started 2020 with big dreams and plans till Covid 19 hit us. While we had a rough start, fortunately for us, the pandemic has resulted in a digital transformation wave forcing many businesses to move to online platforms to continue engaging with their audience. This has given us a new breath of life!

For our clients in the socio inter-religious institutions and food businesses affected due to the lockdown, TinComms embarked on a robust online marketing strategy to help our clients continue to thrive during the lockdown. We worked on ensuring their brands remain at the top of their audience’s minds with consistent messaging and content on various online platforms. We are happy to note that as the pandemic slowly improved here in Singapore, we saw how these brands grew their fans base and more importantly saw an increase in profits over a period of months.

While it has been a tough year for many, some things do not change and still important, such as marketing investments. Our experiences with our clients showed that those who knew the value and advantages of investing in public relations and marketing during a pandemic are the ones who will ride the wave better. While we may have seen a reduction in marketing budget across the board for small business owners, experience tells us that those who continue to invest and remain patient in their consistent brand awareness reap results over time.

As an agency owner, I hope the New Year will bring us new inspirations and good tidings. With the availability of the vaccine, may we slowly get our life back. I am sure many of my peers in the industry and I share these hopes. May God grant us the wisdom and the patience to continue supporting our clients in achieving their marketing goals.

  1. To increase quality leads that convert to sales.
    As a copywriter, I cannot stress the importance of quality copy that our audience can relate. More importantly, it has to be one that educates, engage and inspire them to make an action. May we continue to produce quality content that will lead to more enquiries to our clients’ mailboxes. While daily postings were much encouraged in the past, what matters most now is regular quality content integrated with ads to push up the posts to our target audience. Yes, while I acknowledge technology and trends are like changing seasons, let’s just hope it does not disrupt too much and kill our small businesses from reaping what they sow in marketing.
  1. More quality engagements and connections .
    Vanity metrics are always nice but what matters are quality connections with those who matter. May we be sprinkled with creative wisdom to create valuable and insightful content to raise engagements across our client’s platforms. While it can be tempting to grow our fans and followers with paid bots, that is one channel we should avoid. May we always be blessed with clients who trust in the process and work with us to achieve a common goal.
  1. Fewer rounds of edits for content approvals
    Getting approvals for social media content and press releases can be a daunting task, especially when you have layers of approvals. It is always nice if we can get an email or WhatsApp message to say, “This is great and approved!” at our first round of edits. This, however, can only be achieved with open communications between our clients and us. I believe in working with clients who share their key pointers, the tone of the copy, language, and messaging upfront to avoid miscommunications. May we continue to build strong partnerships with our clients and more business wins.
  1. Get more stories on both traditional and online publications.
    Earned media is one of the best forms of publicity for our clients. Achieving a media coverage or granted an interview on a trade publication, traditional media, podcasts and online media are like the icing on the cake for us after weeks of planning, creafting and pitching. We hope to be able to get more of such stories in this publication, please. 
  1. Raise our client’s branding on different platforms
    While growing our client’s brands influence and thought leadership on social media and traditional media, I look forward to establishing connections with media owners and conference speakers to get our clients to be invited as guest speakers. This is one of the best ways to raise our client’s credibility and thought leadership expertise, or as a trusted industry leader. With vast platforms for interviews, podcast shows and online conferences, we want aim to work with our clients to raise them as a possible key opinion leader or social media influencers to grow their networth.
  1. More partnerships!
    Nothing beats a successful partnership. This gives us credibility as an agency and for more business owners to come forward and know they can trust us in their brand building. We hope to share more testimonials to show our good work and an opportunity to continue growing as a boutique agency that helps solopreneurs and small business owners in their PR and marketing journey.
  1. More opportunities to network face-to-face again.
    As public relations and digital marketers, we crave for face-to-face networking and interactions and over coffee and tea. May 2021 brings us more opportunities to meet and connect. Enough said. 😉

To all my readers, clients, connections and partners, let’s continue to take care of ourselves and those around us. May we be granted the sanity to move ahead in the New Year with patience, resilience and faith. Here’s wishing you a wonderful and a successful year in 2021! 

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Written By

Kartina is Marketing In Asia's Editor for Op-Ed. She is also the Founder of Tin Communications. A media specialist with over 20 years of experience in both public and private sectors, she helps SMEs grow their business through strategic media and marketing plans. Connect with her on LinkedIn. You may also reach her by email at kartina@localhost.

1 Comment

1 Comment

  1. Mania Group of Technology

    5th January 2021 at 6:13 pm

    We also hope for the same.

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