ZALORA, Asia’s leading fashion and lifestyle e-commerce platform, has officially launched ZALORA Talks, a new podcast series around the latest trends and hot topics in the Fashion & Lifestyle industry. Set to be the FIRST OF ITS KIND in the region’s e-commerce space, ZALORA Talks comes as part of the company’s plans to further grow its content marketing strategy in 2021.
Hosted by Amy Yasmine, former editor of Harper’s BAZAAR Malaysia, ZALORA Talks brings together industry experts, brand partners, and fashion and lifestyle Key Opinion Leaders (KOLs) to discuss trending issues around lifestyle, health and wellness, fashion and beauty, as well as current events like the new realities of celebrating Eid al-Fitr during the pandemic. It features celebrity guest appearances from personalities like celebrity stylist Laureen Uy and TV Host and entrepreneur Yumika Hoskin, to Model and influencer Natalie Prabha, Singapore National swimmer, Kimberley Chan, and Jenn Low, Founder of Wanderlust & Co. among the stellar lineup of guests from around the region. The series will comprise two seasons annually, with six 45-minute episodes making up each season.
Gunjan Soni, CEO, ZALORA Group, said: “As consumers continue to accelerate their migration to the online space, we have noticed the increasing demand for new forms of engagement. With consumers fatigued with Zoom and Video Conferencing (VCs) over the last year of pandemic, audio is the refreshing new choice of medium! We are excited to tap on our guests’ diverse areas of expertise, and foster community-driven conversations about topics that are close to all of our hearts.”
The launch of ZALORA Talks is the latest milestone in the company’s increased investment into native content development, and comes off the back of the recent launch of ZALORA’s industry webinar series, which is broadcasted quarterly on platforms such as LinkedIn, YouTube, and Facebook. The move also aims to introduce the podcasting format to the industry, which has itself seen a surge in search interest and activity since the onset of the pandemic last year. Over the past year, ZALORA has been embracing new digital marketing formats, from introducing workout sessions via Instagram Live with gym partners as part of #SaturdaySweat campaign to in-house editorial productions like digital magazine /covers.
“Being a vertical specialist in Fashion & Lifestyle, ZALORA has always invested in being a leader in content marketing in the e-commerce industry, and we will continue to add more innovative formats through the year while maintaining our high bar on quality” added Gunjan. A new episode of ZALORA Talks will be available on Spotify every week – you can listen to the episodes here.