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ZALORA Launches New Podcast “ZALORA Talks”

The FIRST of its kind from a Southeast Asian e-commerce brand, the series builds on the company’s long-standing expertise in Fashion & Lifestyle, and is part of its increased investment into content creation

ZALORA, Asia’s leading fashion and lifestyle e-commerce platform, has  officially launched ZALORA Talks, a new podcast series around the latest trends and hot topics in the  Fashion & Lifestyle industry. Set to be the FIRST OF ITS KIND in the region’s e-commerce space, ZALORA  Talks comes as part of the company’s plans to further grow its content marketing strategy in 2021. 

Hosted by Amy Yasmine, former editor of Harper’s BAZAAR Malaysia, ZALORA Talks brings together  industry experts, brand partners, and fashion and lifestyle Key Opinion Leaders (KOLs) to discuss trending  issues around lifestyle, health and wellness, fashion and beauty, as well as current events like the new  realities of celebrating Eid al-Fitr during the pandemic. It features celebrity guest appearances from  personalities like celebrity stylist Laureen Uy and TV Host and entrepreneur Yumika Hoskin, to Model and  influencer Natalie Prabha, Singapore National swimmer, Kimberley Chan, and Jenn Low, Founder of  Wanderlust & Co. among the stellar lineup of guests from around the region. The series will comprise two  seasons annually, with six 45-minute episodes making up each season. 

Gunjan Soni, CEO, ZALORA Group, said: “As consumers continue to accelerate their migration to the  online space, we have noticed the increasing demand for new forms of engagement. With consumers  fatigued with Zoom and Video Conferencing (VCs) over the last year of pandemic, audio is the refreshing  new choice of medium! We are excited to tap on our guests’ diverse areas of expertise, and foster  community-driven conversations about topics that are close to all of our hearts.” 

The launch of ZALORA Talks is the latest milestone in the company’s increased investment into native  content development, and comes off the back of the recent launch of ZALORA’s industry webinar series,  which is broadcasted quarterly on platforms such as LinkedIn, YouTube, and Facebook. The move also  aims to introduce the podcasting format to the industry, which has itself seen a surge in search interest and  activity since the onset of the pandemic last year. Over the past year, ZALORA has been embracing new  digital marketing formats, from introducing workout sessions via Instagram Live with gym partners as part  of #SaturdaySweat campaign to in-house editorial productions like digital magazine /covers.  

“Being a vertical specialist in Fashion & Lifestyle, ZALORA has always invested in being a leader in content  marketing in the e-commerce industry, and we will continue to add more innovative formats through the  year while maintaining our high bar on quality” added Gunjan. A new episode of ZALORA Talks will be available on Spotify every week – you can listen to the episodes here.

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