I have come across the talk for David Beckham (or Becks), who used to play for Manchester United and currently Goodwill Ambassador David Beckham, as he recalls with UNICEF Executive Director Henrietta H. Fore on how the impact that Covid-19 has had on children as they have missed out on education for a year and can’t go back to school, mental health, and immunization programs needed.
The conversation was part of Collision 2021; one of the world’s leading tech conferences where thought leadership is shared. For David part, he has been gracious to acknowledge the impact that Unicef has done, in the country of the Philippines and in general mentioned Unicef as his big family.
For the David Beckham sharing, you can check out the video clips.
For those who may not have time to watch the whole recording, here’s what some important takeaway that I feel is how serious David mentioned how he and Victoria (his wife) handle mental health issues in children when talking to them and mentioned that is it ok for them to mention the below expression if the kids have bad mental health moment.
“It’s ok not to be ok”, it’s ok to feel anxious, it’s ok to feel sad and How do we want to come out from this? For his children, David mentioned that “They feel taken care of and that’s most important for me.
Now, how does this relate to brand marketing?
Remember the basics of marketing (defined by the American Marketing Association, the community for marketers) is listed as an activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
By this definition, what is emphatically said by a celebrity (which also a father to 2 kids) addresses the target audience of children to get their vaccine on World Vaccination Week. But also, more importantly, it’s a constant reminder of why Unicef exists to serve.
Finally, the key message also mentioned the Henerita role like a beacon of hope, and thanking Collision for being part of Covax.
All content and picture is credited to Collision Conf.