Connect with us



Mondelēz International Reinforces Commitment Towards Enhancing Graduate Employability In Malaysia Through ‘Design Thinking’

The new ‘Mondelez International Leading Edge Business Challenge’ provides an avenue for winning teams to be fast-tracked into early careers programme while learning a hot skill of the future

Photo by Taylor Glascock/Bloomberg via Getty Images

Mondelēz International has recently launched Southeast Asia’s first-ever Mondelēz International Leading Edge Business Challenge. Developed for students in Malaysia and other countries in Southeast Asia, this virtual championship enables graduates and postgraduate students to learn and apply ‘design thinking’, an on-demand and essential skill for the future that can be applied across businesses and disciplines. The programme will see participating students having direct, practical learning sessions with senior leaders of Mondelēz International throughout the competition, which runs from mid-April to June 2021.

“We’re offering students the chance to explore ‘design thinking’ – an essential skill for the future. Through this competition, they will be able to explore the fast-growing snacks category in Southeast Asia and solve a current business issue, while learning from the teams that manage the much-loved brands such as Cadbury Dairy Milk chocolate, OREO cookies, Chipsmore cookies, Jacob’s crackers, Tiger biscuits, Toblerone chocolate and many more,” said Charlene Phang, People Lead, Malaysia and Singapore, Mondelēz International.

A previous report[1] published by Khazanah Research Institute indicated that employers rate soft skills as more important than academic qualifications and work experience. To better ensure graduates meet the requirements of today’s job market, platforms like Mondelēz International Leading Edge Business Challenge could potentially address the gaps between the graduates’ employability, while enhancing the skills and competitiveness of the local talents.

Mondelēz International Leading Edge Business Challenge is open to graduate and postgraduate students. Teams of three to four members from the same university will take on a real business challenge and participate in design thinking learning labs, engage with senior leaders, stand a chance to win exciting prizes and share their ideas through local and regional “showdowns”.

“The business landscape is constantly changing, especially due to the current situation, so we must keep pace with trends and consumers’ evolving needs. This competition creates an opportunity for students to come up with ideas that support sustainable business growth. It’s a great platform for students to optimise their natural curiosity, growth mindset, fresh thinking and willingness to try and experiment. It also enables us to shape the talent of the future, by providing learning labs, access to high demand skills and coaching in a business environment. Moreover, the winning solutions could make an impact for Mondelēz International,” added Charlene.

The winners of the Southeast Asia Showdown will also have the opportunity to be fast-tracked into Mondelēz International early careers programmes – either to the final stage of interview in the Edge Stars programme or with a final offer in the Edge Sparks programme.

Interested university students can find out more and register at Mondelēz International Leading Edge Business Challenge. Registration closes on 16 April 2021.

[1]The School-to-Work Transition of Young Malaysians, 2018

Sign Up For Our Newsletter

Written By

Do you have an article, infographic, podcast, presentation slides, press release or a key individual from your organisation that you'd like to highlight on Marketing In Asia? Head on over to Upload Your Content for more info.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

TikTok Introduces Lead Generation Ads To Enable Businesses To Drive Customer Acquisition With Ease


Accenture Interactive’s Droga5 Expands Global Footprint With Opening Of Office In Japan


Icertis Again Named A Leader In Gartner Magic Quadrant For Contract Life Cycle Management

PR Newswire

Carsome Partners With Aspirasi To Offer Data-Driven Dealer Financing Solutions


Sign Up For Our Newsletter