- In the lead up to WHO’s World Immunization Week, foodpanda rolls out a series of content across digital and social media channels to raise awareness of COVID-19 vaccination programmes and fight vaccine misinformation
- In addition, foodpanda supports local vaccination programmes in Singapore, Cambodia and the Philippines
- Campaign aims to reach over 10 million riders, merchants, customers and foodpanda employees across Asia
In the lead up to World Health Organisation’s World Immunization Week from 24 to 30 April 2021, foodpanda, Asia’s leading food and grocery delivery platform, has launched a COVID-19 vaccination awareness campaign, leveraging its extensive network of riders, merchants and customers across nine markets to reach out to more than 10 million people across Asia. The campaign will be rolled out in phases in Singapore, Malaysia, Thailand, Hong Kong, Cambodia, Japan, Bangladesh, Pakistan and the Philippines.
This series of content will be shared through digital and social media channels, providing useful information and resources on local vaccination programmes, tips on identifying vaccination misinformation and reminders on COVID-19 safeguards. foodpanda is also supporting local vaccination programmes in Singapore, Cambodia and the Philippines.
“The region’s battle with COVID-19 is ongoing, and we have to stay vigilant on keeping our ecosystem safe,” said Jakob Angele, CEO of foodpanda. “Leveraging existing channels with our network of riders, merchants, employees and customers, we can raise greater awareness around fighting misinformation and share information around local vaccination programmes, so that our entire delivery ecosystem can be informed and mobilised. We will continuously explore ways to play a part in the fight against COVID-19.”
Supporting local vaccination programmes throughout Asia
Across Asia, foodpanda continues to support local community vaccination programmes.
In the Philippines, foodpanda will sign a Memorandum of Understanding (MOU) with the Department of Health in April 2021 to combat vaccine misinformation by creating correct information materials targeted for riders, consumers and partner vendors. foodpanda Philippines is also supporting the IngatAngat vaccine information awareness campaign by the local T3 Task Force comprising government and private sector members to encourage vaccinations.
Throughout the month of April, foodpanda Cambodia is supporting and showing appreciation to frontliners, by donating food and drinks to four major hospitals and vaccination centres. foodpanda Cambodia is also working with local authorities to get employees and delivery riders vaccinated.
In Singapore, foodpanda is working with the Ministry of Health to ensure that its rider partners are vaccinated, while exploring collaborations with local authorities on initiatives to help raise public awareness about vaccines.
These initiatives are part of foodpanda’s continuous efforts to support the food and grocery delivery ecosystem during challenging times in the midst of COVID-19:
- Supporting F&B restaurants and retail shops: To help local businesses digitalize and diversify revenue streams, foodpanda introduced virtual onboarding, fee waivers and support initiatives for merchants to join the platform quickly and seamlessly
- Supporting riders: Thousands of riders have joined foodpanda’s network, gaining access to more earning opportunities
- Safety and accessibility for customers: Making food, groceries and daily essentials available for safe and convenient doorstep delivery, made contactless by default to minimise direct contact and protect the health and safety of customers, riders and merchants
foodpanda has been growing its footprint across Asia to provide millions of customers a convenient way to get food and daily essentials, delivered safely to doorsteps, which was especially critical in the midst of the pandemic.
