Technology public relations and marketing consultancy, Bold Media Singapore has announced a rebrand to Bud Communications.
Based in Singapore, the specialist agency has been helping technology businesses in Asia Pacific and beyond to turn bold ideas into real business outcomes since launching in 2017. The new brand reflects the businesses’ evolution to cover a wide range of client sectors including fintech, cybersecurity, martech, electronics, and gaming & esports.
Commenting on the rebrand, Managing Director, Oliver Budgen said, “We’ve changed significantly as a business since we launched as an agency focused predominantly on martech and media clients. Since then we’ve broadened our services and client base to provide integrated communications services across a wide range of technology sectors. Embracing a new brand identity underpins that evolution and our vision to become Asia Pacific’s leading technology communications consultancy.
“We wanted a name that reflects the high-growth state of our clients, and our role in accelerating their growth. Today more than ever, technology plays an increasingly critical role in helping businesses to transform and futureproof themselves. We are excited to partner with these innovators to unlock growth, through creative strategies that generate awareness, affection, and action.”