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Articles You Should Read This Week

Read all about it! The top ten interesting articles you should have a go in the final week of 2019

Photo by Hugh Han on Unsplash

What a week. These are the ten top articles that caught our attention in this last week of 2019. Check them out right here, you might find them interesting too.

The Most Viral And Bizarre Social Media Influencer Stories Of 2019, by Gerren Keith Gaynor

If you’re still asking what a social media influencer is in 2019, then you’re probably not alone. One thing’s for sure: influencers and bloggers keep the Internet talking and this year was no different. While their job titles may be questionable, their ability to drive “likes” and comments is undeniable.Take a look back at some of the most viral influencer stories of the year. Read more.

These Digital Nomads Ditched Stressful Careers In New York and Started A Business They Can Run From Bali, by Elaine Pofeldt

When Kish Vasnani, now 35, got fired from his sales job selling software in August 2016, he didn’t want to get out of bed. It was the second time he’d lost a sales position under similar circumstances. “I was working for a venture-backed software company,” he says. “If you didn’t hit your quota or it was a bad year, they fired you. Those types of organisations tend to be very short-sighted.” Rather than dive back into a similar pressure-cooker, he decided to go into business with his wife, Vanessa Jeswani, 33. She’d already ditched her corporate marketing career to run an ecommerce business on Etsy from their tiny New York City apartment, doing digital marketing consulting on the side to help pay her bills. Vasnani quickly arranged to do part-time sales consulting in exchange for health insurance at a friend’s marketing agency while they built the company—and they were off to the races. Read more.

How To Deal With Social Media Trolls And Spammers, by Robin Singh

It doesn’t matter if you are running a social media marketing campaign, advertising, or just trying to build rapport with your customers – there are always people who are not being constructive. They don’t come to your business’ page to learn, share their opinions, or report a legitimate concern. No, they arrive to make your day miserable because they derive some sort of an obscene pleasure from making others suffer.

I’m talking, of course, about social media trolls and spammers. Not only are they annoying but they can also do serious damage to your brand. Think about it – somebody can post a malicious link in your comment section that will lead your customers (or potential customers) to a scamming website or install malware on their devices. It would be quite disastrous to your reputation so you have to deal with it and do it quickly. Luckily, to do that, it’s not necessary to get super-technical and install third-party solutions like Avast or IPVanish. Trolls on social media can be dealt with using just the tools given to us by social networks themselves. And today, I’m going to show you how. Read more.

What CMOs Predict Will Happen—Or Keep Happening—In 2020, by Marty Swant 

What trends will be more prominent in 2020? It depends on whom you ask. According to a recent report from Global Web Index, next year will bring heightened consumer scrutiny around data privacy, new opportunities for fashion brands to embrace retail with smart mirrors or cafes and increased excitement about in-car technology such as contactless payments. Meanwhile at Morgan Stanley, analysts expect accelerated investment in OTT advertising, new opportunities around 5G and advancements for internet-connected devices. But if you take the predictions of chief marketing officers, 2020 will bring much of the same. More personalisation. More environmental awareness. More experiential marketing. More awareness of the possibilities—and responsibilities—that come with collecting and using data. Read more.

60 Design Terms You Should Know, by Laura Keung

As a designer, explaining and putting visual work into words can be tricky as not everybody is a designer. As a freelancer, it is up to you to get the idea across and describe (a.k.a. sell) your design to potential clients. Not only that, but getting feedback and knowing what you are talking about is important in order to be a credible designer. In this article, we put together a list of 60 design terms that can help you translate visual ideas into a verbal conversation. The design language is vast and can get complicated to explain, especially to other non-designers. So we hope this list helps you understand and provides an easy way to describe the terms. Read more.

Top Digital Marketing Trends 2020: What Does The Future Behold, by Vikas Chawla

The year 2019 has been a whirlwind in terms of growth in the digital space. The number of Internet users has gone up to a number that was previously unprecedented – from 483 million users in the year 2018, India has now crossed half a billion Internet users at a whopping 566 million. This means brands and companies have a whole new audience to market to and multiple innovative ways to do so. Read more.

Customer Experience: Integrating To Solve The Last Mile Challenge, by Bibhakar Pandey

The line between marketing and technology continues to blur at an astonishing rate — not just in plans and campaigns, but in the makeup of our industry. One of my former clients, now a good friend, started as an IT product owner before becoming a marketing technology lead to multiple large brands as the CMO of a global organisation. Although career graphs are very individualistic, his journey mirrors the changes happening in the marketing sector. Previously, CMOs primarily concentrated on developing a dynamic brand experience, but now they also drive digital transformation initiatives, where technology is front and center of their business strategy. This convergence of technology with marketing means the landscape is changing dynamically. Read more.

What Makes A Company Great? By Adrian Ghila

I believe what makes a company truly great is profitability. In my opinion, many companies these days are focusing too much on having a friendly culture, appealing to sponsors and essentially the “politics” behind the business and venture capitalism. Many companies have lost sight of the ultimate goal of being profitable, first and foremost, and that means hitting those large sales numbers. This is the key differentiating factor that my businesses bring to the market. Many potentially good companies are focused on culture, customer service, fancy marketing ads and so on and are misallocating their overhead to resources that deter from their bottom line. I believe that is why these companies never reach their full potential and end up simply average or bankrupt. Read more.

How to Write Persuasive Instagram Ads, Captions, and Bios, by Carmine Mastropierro

Instagram ads are a powerful way to promote your products, drive sales and grow your business. However, if your ad copy isn’t sharp, your ads won’t cut through the noise. Try these tips for writing great Instagram ad copy. Read more.

Trends Of 2019: Social Media And Creativity, by Eliza Williams

Our love-hate relationship with social media continued throughout 2019. While we know it’s not always good for us, we still can’t turn away. In terms of creativity, this dichotomy is often stark: social media can make people’s careers, but it can also make it hard to be experimental and can be detrimental to mental health.

Art director Gem Fletcher examined these themes for Creative Review in an article where she spoke to a number of photographers about the ways that social media has affected them. “Social media was an obsession for me, it engulfed me, I got so deep into it and I was putting so much of myself into it, I had to pull back,” said Tyler Mitchell, who gained huge fame in 2018 as the first African-American to shoot the cover of US Vogue in its 125-year history. “My relationship to social (media) changed because I wanted my career to last,” he continued. Read more.

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