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How Big Boys Huawei, 4Paradigm & Advocado Are Helping Underdogs Come Out On Top

Just last year, Singapore reported that the percentage of small businesses going overseas dropped 37%, with 54% reporting difficulties implementing digitisation

Picture this: you’re a 19th century seafarer exploring new lands. On your adventures, you notice a landmass peeking over the horizon. Excited, you paddle on your humble little barge for a day and a night to be the first to land. 

Then, a gigantic steam-powered carrier charges past you, sending a wave of water your way. Your barge is overturned and you’re stranded mid-ocean as strangers claim your discovery. It’s hard to keep pace in the 19th century maritime industry, and even harder in the 21st century era – where technology rules.

Just last year, Singapore reported that the percentage of small businesses going overseas dropped 37%, with 54% reporting difficulties implementing digitisation.

Pictured from left to right (Mark Chen, Head of Asia Pacific, 4Paradigm; Nicole Lu, General Manager, HUAWEI Asia Pacific Partner Ecosystem, Cloud and AI; Joval Gan, CRO and Co-Founder of Advocado; and Eric Chia, CEO and Co-Founder of Advocado)

That’s why Advocado, Huawei and 4Paradigm have stepped in to help. AdvocadoINSIGHTS is the proverbial upgrade for humble little barges everywhere – a powerful, affordable AI CRM software that can generate the momentum you need to pull ahead of even the most expensive engines.

AdvocadoINSIGHTS enables small businesses to scale economically. The tech can help businesses automate their market outreach, build customer profiles, and manage data flows over omnichannel pipelines, keeping your customers happy, engaged, and loyal. 

Small businesses like Epitex have already started charting a new course. With AdvocadoINSIGHTS, Epitex is automating marketing campaigns, and streamlining their online-to-offline sales across 20 stores islandwide.

“We’ve seen a 3 times increase in click-through rate on our Electronics Direct Mail (EDM) campaign,” claims Judy Zhang, CEO of Epitex. “It’s been fantastic. It’s really helped us out during the pandemic.”

By helping Southeast Asia’s bravest explorers outpace titans of industry, AdvocadoINSIGHTS empowers small businesses to capture the opportunities every visionary dreams of. 

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