WISESIGHT Malaysia, one of the leading social analytics experts in APAC, is now given a new identity; iWISERS. The rebranding includes a new logo in the form of an owl, which symbolizes wisdom and has incredible eyesight, being a metaphor for accuracy and precision when it comes to social data. Apart from the new look, they have introduced a new array of services to the public, a promise that the founder solemnly decrees upon.
iWISERS will also continue to focus on providing their services to evaluate, synthesize and unlock the insights of social data to make it easily applicable to more than 150 brands and agencies across APAC. These services include:
1. DIGITAL STRATEGY CONSULTING & MENTORSHIP
For businesses, changing their marketing strategy from traditional to digital is a challenge in itself. With iWISERS’ regional exposure working with eminent organizations, iWISERS consultants provide assistance not only in consulting their partners but also mentoring them through best practices beyond their own reach. Consultants also continuously leverage their data expertise and core knowledge in industry developments to ease the transition, ensuring partners receive the guidance and support needed to successfully complete their transformation.
2. SOCIAL INTELLIGENCE & LISTENING
For brands, it is crucial to know whether their brand reputation or campaign is boding well. iWISERS provides clients with statistics based reports to know how their brand or campaign is performing in the online world, based on social monitoring and analyzed data. On top of understanding the target audience and Netizens’ preference, brands have the ability to fine tune or boost their marketing efforts based on the campaign and audience interactions.
3. BRAND & CRISIS MONITORING
As businesses transition into the digital world of marketing, they would also have to face a looming threat of problems that may arise on social media. iWISERS will monitor all activities and alert partners on potential crises or problems, enabling partners with limited resources to fully focus on the solution and activate damage control measures before the situation escalates.
4. INFLUENCERS AUDIT, OPTIMIZATION & MANAGEMENT
As businesses increasingly rely on influencers to boost their image or promote their products, oftentimes they are not aware of how the selection of influencers are affecting the results. iWISERS provides an option to help partners identify different combinations of influencers to optimize the desired outcomes, whether it is reach, awareness, or engagement. The team will also look into the influencer’s followers and performance to see if they are suitable for the brand’s ideas.
5. INTEGRATED DATA RESEARCH
All data is important for brands no matter how miniscule it may seem. iWISERS also enables partners to include and integrate data from various sources and forms with digital data, combining traditional and digital methodologies. This cross platform analysis would give partners more comprehensive understanding on their brand performance online and offline.
These new services, coupled with the new branding, breathes new life to the social intelligence firm. iWISERS continues to provide comprehensive and customized intels for brands seeking to transform their businesses or simply wanting to optimize their performance. iWISERS has a multitude of social intel solutions and custom research services covering the APAC market. They can be reached at contactus@iwisers.com for similar studies that enable people-centric data-based decision making. Follow iWISERS on LinkedIn for more contents and information.
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