Viu, PCCW’s leading pan-regional OTT video streaming service, achieved remarkable results in Q4 2020 according to a report from AMPD Research, a subsidiary of Media Partners Asia (MPA). Key highlights of the report*:
- Viu ranks first in aggregate monthly active users amongst premium major video streaming platforms in Southeast Asia (which includes Indonesia, the Philippines, Singapore and Thailand for the purposes of the report).
- Viu ranks second in paid subscribers and streaming minutes amongst major streaming platforms in Southeast Asia.
- In Indonesia and Singapore, Viu ranks second in monthly active users, paid subscribers and total streaming minutes.
- In the Philippines, Viu ranks first in monthly active users and second in paid subscribers and total streaming minutes.
The report, entitled “Southeast Asia Online Video Consumer Insights & Analytics: A Definitive Study”, leverages MPA’s proprietary AMPD Research platform, which evaluates consumer behaviour and usage patterns across the digital economy, including online video and gaming. Using a unique solution that fuses passively observed digital behaviour and empirical survey data, the study is a result of research carried out between October to December 2020 in the four Southeast Asia markets*** with insights collected from a combined sample base of 29,007 individuals aged 15+. The report covers 45 unique OTT platforms and provides detailed analysis and profiles of these platforms.
