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AIA Launches Regional Ambassador Programme To Amplify Healthier, Longer, Better Lives

This innovative programme will be led by AIA Global Ambassador David Beckham

AIA Group Limited today announced the launch of its first-ever Regional Ambassador Programme, an online  community of some of the most influential health and well-being advocates in Asia who will come  together to amplify AIA’s purpose of helping people across the region to lead Healthier, Longer,  Better Lives. 

This innovative programme will be led by AIA Global Ambassador David Beckham and feature AIA health and wellness ambassadors from Malaysia, the Philippines, Australia and New Zealand,  with plans to expand to other AIA markets as the platform develops. The programme will take an  always-on approach that is 100 per cent focused on the activities AIA is implementing to drive its  purpose, making it one of the most current and comprehensive ambassador programmes globally. 

In addition to David Beckham, the diverse group of influencers includes coaches from AIA’s  partner Tottenham Hotspur Football Club, as well as celebrity chef Jeremy Pang, former world  champion sports players, a Guinness world record holder, well-body advocates, and fitness  entrepreneurs. 

The Regional Ambassador Programme is the latest online initiative launched by AIA to engage  its customers, agents and communities around the Group’s purpose. It will give AIA’s  ambassadors the opportunity to co-create and collaborate around new ideas and inspirational  content that will help promote Healthier, Longer, Better Lives, as well as celebrating cultural  diversity and offering audiences access to different perspectives on health and wellness.  

AIA Group Chief Marketing Officer Stuart A. Spencer said: “Throughout the COVID-19 pandemic,  we have sought innovative ways to provide our customers with the practical health and wellness  tips that they need to live Healthier, Longer, Better Lives. By combining the power of our  ambassadors from around the region, we can reach a bigger audience across Asia and deliver  even more inspiring content to help our communities stay motivated. We are delighted to launch  this programme and we look forward to seeing it expand across the region over the coming  months.” 

AIA Global Ambassador David Beckham said: “I’m very happy to be involved in the Regional  Ambassador Programme and to share my journey through the COVID-19 pandemic. AIA has made a big commitment to supporting customers and communities with their brand promise of  Healthier, Longer, Better Lives, and for me to join the other AIA ambassadors across Asia and  hear how they have coped was really interesting. 

“Everyone has handled this challenging time in their own way and found what works for them and  their families, but what really comes through time and time again is how little changes can have  a big positive impact now and form good habits for the longer term. I’m delighted to have been  asked to lead this initiative with my fellow ambassadors.”

The Regional Ambassador Programme builds on the success of AIA Live, AIA’s first regional  online wellness event held in August 2020, which reached 39 million people across more than 60  countries and featured 30 ambassadors and special guests. 

To kick-off the programme, AIA hosted a one-hour online virtual session to “meet” with David  Beckham, focusing on a discussion entitled, “Finding Hope & Ways to Cope through the  Pandemic”, which launched across various social channels and AIA’s Healthy Living YouTube  Channel on Friday 22 January 2021. Over the first three days, the campaign reached almost 1.5  million online, with almost 1.3 million video views and 44,400 engagements.  

To view the “Finding Hope & Ways to Cope through the Pandemic” session, please visit the AIA  Healthy Living YouTube Channel. The session includes  real, positive and inspiring content that generates both emotion, through personal stories and  interaction, and motivation, in the form of tips and ideas. 

The full list of participating ambassadors is as follows: 

Global/UK • David Beckham – AIA Global Ambassador • Jeremy Pang – UK Celebrity Chef • Anton Blackwood – Tottenham Hotspur International Development Coach • Shannon Moloney – Tottenham Hotspur International Development Coach
Australia • Shane Crawford – AFL Legend  • Laura Henshaw – Keep It Cleaner co-founder
Malaysia • Nicol David – Former World Squash Champion
New Zealand • Dame Valerie Adams – Women’s Shot Put World Champion • Ian Jones – Former All Black Rugby Legend • Jess Quinn – Model & Health and Wellness advocate
The Philippines • Raymond Gutierrez – Creative Consultant and Fitspiration • Wil Dasovich – Content Creator • Solenn Heussaff-Bolzico – Artist, Founder of Solenn Manila  • Nico Bolzico – Agri Entrepreneur • Anton Del Rosario – Founder, AIA Philam Life 7’s Football League

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