Connect with us



Mamee Celebrates 50th Anniversary With Unique Collaboration

Call all Mamee monster fans to get your very own Mamee UTme! Unique t-shirts

Calling all Mamee monster fans! Mamee, Malaysia’s  very own internationally-recognized food and beverage company is celebrating a momentous  milestone as it turns 50. As part of its Golden year of celebrations, Mamee is partnering UTme!  by UNIQLO in Malaysia as part of the fashion brand’s 10th year anniversary and the opening  of UNIQLO DA Square to launch the brand new UTme! X Mamee collection.  

This partnership signifies both company’s milestone celebration. This collaborative approach  is uniquely complimentary to how a Mamee team works. “The last 50 years have given us  plenty of reasons to celebrate, said Group Executive Director, Mr. Pierre Pang.  

Pang further commented, “Mamee has progressed over the past five decades becoming  Malaysia’s childhood snack, capturing the hearts and imaginations by spreading joy and love  that truly resonates with consumers, delivering quality products consistently. A philosophy  which has led the company to attract consumers from all ages, and of all walks of life.”  

“It is a wonderful opportunity to honour our history and the people who contribute to maintaining  the value of Mamee, therefore, in a way we want to celebrate the occasion with our fans by  coming together in this collaboration,” said Pang.  

Synonymous with Mamee is one character in particular that has captured the imagination of  Malaysians – a large, blue monster known as Blue. Far from being scary, Blue has made its  way into the hearts of many youngsters thanks to the company’s unusual television  commercials, creating a phenomenon that a new way of snacking was born. Five decades on,  Blue is now joined by his ever so fluffy and colourful friends like Pink and Red, each having  their own unique characteristics.  

“Creative energy is always flowing through Mamee and that is how we decided to collaborate  with UTme! and join forces so that everyone can wear their beloved Mamee character,”  commented Pang. Exclusively available at UNIQLO DA Square, Mamee monster fans can  design their very own t-shirt with MAMEE characters. 

About the UTme! X Mamee T-shirt collection: 

  • Fun stickers that are exclusively available at UNIQLO DA Square. 
  • The UTme! x MAMEE sticker collection features nostalgic MAMEE Monster  characters, namely Blue Monster, Pink Monster, Red Monster, Mister Potato and  Mamee Noodles. 
  • Available in adult size (XS to XL) and kids size (110 – 150cm)• Price: Adults T-Shirts @ RM 79.90, Kids T-Shirts @ RM 59.90 

UTme! X Mamee tote bag collection: 

  • Size: 41.5cm (width) x 39cm (height) 
  • Price: RM 79.90 

Since its foundation in 1971, Mamee has since established itself as a household name for food  and beverage that has over 50 products including favourites such as MAMEE Monster snack,  Mister Potato Chips, and MAMEE Chef, sold to over 100 countries around the globe. UNIQLO’s  UTme! X Mamee collection will be available from 18th December 2020 onwards. 

View the ‘Mamee Monster UTme!’ here

Sign Up For Our Newsletter

Written By

Do you have an article, infographic, podcast, presentation slides, press release or a key individual from your organisation that you'd like to highlight on Marketing In Asia? Head on over to Upload Your Content for more info.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

TikTok Introduces Lead Generation Ads To Enable Businesses To Drive Customer Acquisition With Ease


Accenture Interactive’s Droga5 Expands Global Footprint With Opening Of Office In Japan


Icertis Again Named A Leader In Gartner Magic Quadrant For Contract Life Cycle Management

PR Newswire

Carsome Partners With Aspirasi To Offer Data-Driven Dealer Financing Solutions


Sign Up For Our Newsletter