Sensory mobile advertising company, Adludio has partnered with Inskin Media who now exclusively represent Adludio products in Australia, enabling marketers to have direct access to Adludio’s premium and engaging ad units built specifically for mobile audiences.
As Australians shift from being desktop users to avid mobile users, mobile advertising now makes up a significant portion of all advertising in the region. In its latest report, the Australian IAB reported a 28.4% increase in mobile advertising including search and display, up by $1bn to $4.6bn in 2019.
Paul Coggins, Adludio’s Co-Founder and CEO said the partnership was a crucial strategic play for the business in a rapidly growing region. “Since launching Adludio in London in 2012, Adludio has grown its global footprint to expand to Singapore, Hong Kong and most recently Taiwan. This partnership with Inskin Australia is a testament to our constant evolution and development of Adludio in the APAC region. Through this partnership with Inskin, we’ll be able to present innovative Australian advertisers with a more robust offering to engage mobile audiences in the region.”
Adludio’s proprietary technology integrates the use of a physics engine to bring gamification into the ad units, enabling mobile audiences to interact with the interface through intuitive actions such as swiping, dragging and tapping the screen. Adludio’s algorithms also analyse anonymous audience engagement data to optimise in real-time and deliver very high engagement rates across mobile devices.
Inskin Media specialises in multi-screen, rich-media display advertising. The adtech company’s APAC General Manager, Georgia Woodburne added, “We share the same values and both believe in the importance of a well-designed, outstanding creative. Becoming Adludio’s exclusive reseller is a fantastic commercial opportunity for both parties.
“By combining the best of our premium ad formats together with Adludio’s built-for-mobile capabilities, we’re presenting Australian brands even more opportunities to create immersive experiences for their mobile audiences. We are thrilled to kickstart this partnership with Adludio!”