As shopping holidays Singles Day, Black Friday, and Cyber Monday quickly approach, Outbrain, the world’s leading discovery and native advertising platform for the open web, is hosting a free APAC workshop on Wednesday, October 7, to help retailers maximise this flash sale season. Now the biggest sale season of the year, with spending set to increase by 66% on average this year, many retailers will be looking for ways to maximise revenue and capitalise on these shopping holidays as they continue to adapt to changes wrought by COVID-19 on their customers’ shopping habits.
The Covid-era has seen consumers shopping 51 percent earlier than usual, so it is imperative that retailers position themselves to get the most out of the upcoming season. Outbrains’ free webinar session will help you prepare your sale season advertisements amid Covid-19, as the new spike in e-commerce consumers promises to make this year the busiest yet.
Launching October 7 at 1 pm (SGT), this live and on-demand webinar will feature Helena Gamvros, Head of Brand and Agency for APAC, and Daniel Setiawan, Account Strategist for SEA. Andy Burke, Managing Director, APAC and Growth Markets, says this webinar will help ecommerce retailers get the most out of the November shopping season.
“This mega sale season is more important than any which has gone before them for many retailers, given the huge impact COVID-19 has had on the global economy and shopping habits. With these shopping holidays growing bigger each and every year, it’s imperative retailers have covered every base when it comes to finding potential customers.
“This webinar will offer never-before-seen vertical insights to Covid-driven performance strategies mimicking the offline experience and provide actionable sales season trends to drive sales.”
Last year on Singles day alone, online shopping retailer Alibaba pulled in almost $46 billion USD. The next Singles Day this year on November 11, 2020 is set to be even bigger.
These shopping holidays are fast becoming the main revenue drivers for retailers across the globe. Outbrains’ expertise in performance and growth marketing will provide insights on how to grab and maintain customer attention in a critical sales period.
The register for this event or to find out more, visit here.