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Skilfinity Announces Relief Support For Businesses To Enable Their Digital Marketing Strategies

In these unusual circumstances businesses can re-engage their customers using a ‘Respond – Rebuild – Recover’ model

Photo by Everton Vila on Unsplash

Life has changed drastically due to the coronavirus crisis, and people do everything to keep each other safe, with routines being fundamentally shifted.

The necessary measures taken to manage the coronavirus crisis have drastically altered the global economy and changed consumers’ expectations, habits, and purchasing behaviour. This has resulted in new challenges to supply chains, fulfilment, physical stores, both for employees and customers.

In these unusual circumstances businesses can re-engage their customers using a ‘Respond – Rebuild – Recover’ model.

While most business owners are concerned about the prolonged recession and operational restrictions, there are also internal infrastructural risks that need immediate attention. Shift in work patterns and disrupted network maintenance are making organisations vulnerable to data leaks and frauds. Early adaptation of digital tools can enable the leadership and employees to maintain business continuity and help the company navigate the unprecedented effects of the pandemic.

Make data-driven decisions. Analyse the shift in the behavioural change of the customers, suppliers, investors and partners to strategise the next action item. Learn about some of the best practices of multinational companies to stay engaged with the internal and external stakeholders.

Google Analytics is a free and powerful tool that provides easy to read, dashboard-style real-time data of the web traffic, digital campaigns and mobile apps. While it is a good place to start, the tool is self-serviced, and deriving actionable business intelligence from the data can be a daunting task for beginners. 

Alternatively, Skilfinity’s Data Studio Dashboard collates data from more than 150 sources and connects the dots to provide personalised insights about the entire value chain of an organisation. From product to sales data, the correlation of various internal activities and external stimulus provides more valuable information for the businesses to respond during a volatile situation. 

Skilfinity is inviting businesses to join its platform and make informed business decisions during this crisis. Access to the relief package worth S$3,000 will be provided to select applicants which includes:

  • Creation of actionable digital reboot strategy
  • Access to Real-time data studio dashboard
  • Marketing support materials such as email, social media and website templates
  • One-on-one zoom consultation with our expert strategists and media specialists

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