Connect with us

Marketing in Asia

Dr. Mansur Khamitov

Dr. Mansur Khamitov (Ph.D., MBA) is an assistant professor of marketing at Nanyang Business School, NTU Singapore. His research on the subject was done in collaboration with Xin (Shane) Wang and Matthew Thomson, Western University. You may read their research published in the Journal of Consumer Research here.

Stories By Dr. Mansur Khamitov

Singapore

Establishing A Relationship With Consumers Is A Game Changer For Modern Brands In An Ever-Changing Marketing Landscape

In brand relationships, marketers and brand managers have a powerful tool to employ when influencing firm value and consumer behaviour...

By Dr. Mansur Khamitov28th June 2019 2 min read

Singapore

Should One Invest In Brand Relationships to Drive Customer Loyalty?

“establishing a relationship with consumers is a game changer for brands”, according to branding expert Tim Halloran.

By Dr. Mansur Khamitov26th June 2019 3 min read

Connect