Marketing
Don’t Let The Fraudsters Punk Your Digital Ad Spends
About 8% of video impressions were fraudulent
Get To Know Pieter Dijkgraaf, Head of Performance At 2Stallions
Get To Know Rashedun Nabi, Strategy & BD Partner At Next Billion
Get To Know Jennette Cajucom, Founder Of Your Brand, Your Story
Get To Know Henry Chandra & Rachel Yeng, Co-Founders Of Comfort Works
Get To Know Sameer Pitalwalla, Business Director At Epic Games ASEAN & India
About 8% of video impressions were fraudulent
Companies began to reevaluate the training, infrastructure, and leadership qualities needed during this time
The Ox is a symbol of strength, focus, and determination. It promises prosperity through hard work and sustained effort.
Verification technology enables advertisements to be seen by real people
CTV platform provides a win-win option for consumers and marketers
We summarise the latest findings on ad fraud, as we dig deep into an issue that continues to keep many...
The purpose of advertising at the end of the day is to ultimately increase brand awareness and revenue for an...
Brands will passionately try to court customers to remain top of mind and to keep the flame alive