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Marketing in Asia

J C Sum

Sum is a certified management consultant, an American Marketing Association Professional Certified Marketer in marketing management, as well as a certified digital marketing strategist. He is also the author of the book “Evolve, Adapt or Collapse: Bottom Line Marketing in a Digitally Evolving World.” Follow him on LinkedIn and website.

Stories By J C Sum

Singapore

How Marketing Has Changed In the Digital Age

Consistent delivery of good value and communication helps build the brand equity of the business

By J C Sum11th June 2020 3 min read

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