Marketing
Don’t Let The Fraudsters Punk Your Digital Ad Spends
About 8% of video impressions were fraudulent
Get To Know Pieter Dijkgraaf, Head of Performance At 2Stallions
Get To Know Rashedun Nabi, Strategy & BD Partner At Next Billion
Get To Know Jennette Cajucom, Founder Of Your Brand, Your Story
Get To Know Henry Chandra & Rachel Yeng, Co-Founders Of Comfort Works
Get To Know Sameer Pitalwalla, Business Director At Epic Games ASEAN & India
About 8% of video impressions were fraudulent
Magnite, Sovrn, Eyeota, and Advance Local support the Panorama ID to power relevant and responsible omnichannel advertising
Verification technology enables advertisements to be seen by real people
From Identity, Third-Party Cookies to Digital Payments and others.
Sejak peluncuran pertamanya empat tahun lalu, Instagram Stories berhasil mencuri perhatian audiens. Tidak hanya para pengguna pribadi, tapi juga para...
Find the right audience, create and manage communities, and ultimately, promote their products and services
Tips that businesses can apply too as they digitize their marketing efforts to cope up with the new normal
Indonesia’s large and relatively young population, coupled with a fast-growing middle class and high levels of consumer confidence, has been...
CTV platform provides a win-win option for consumers and marketers
Let’s explore the statistics on Ad fraud, viewability, brand risk and time-in-view.
In Thailand, Programmatic Advertising is growing at a substantial rate
Verizon is the first IAS DSP partner to offer these.
Ad Exchange is an essential system for programmatic buying.
8 out of 10 respondents are willing to see ads in exchange for free streaming video
Brands must find new ways to connect with this digital-dependent audience, and a big part of the solution lies in...
With social distancing becoming the new normal, brands have to move fast to creatively connect and engage consumers right where...
Advertisers need to continue to ensure they are reviewing their brand suitability strategies regularly and deploying ad fraud mitigation tools...