Marketing
Get Real With People: Brand Persona & Your Business
Now more than ever, your business needs to be human. Here’s how to get real with people through your business’...
Get To Know Pieter Dijkgraaf, Head of Performance At 2Stallions
Get To Know Rashedun Nabi, Strategy & BD Partner At Next Billion
Get To Know Jennette Cajucom, Founder Of Your Brand, Your Story
Get To Know Henry Chandra & Rachel Yeng, Co-Founders Of Comfort Works
Get To Know Sameer Pitalwalla, Business Director At Epic Games ASEAN & India
Now more than ever, your business needs to be human. Here’s how to get real with people through your business’...
And don’t sign up and let it sit
In a world where everything is in a short text that is snappy, simplified and quick – wouldn’t the best...
Being empathetic, being human, being authentic, embracing one's weirdness and accepting one's uniqueness
Better launch a new brand and create a good compelling brand story; use the strong brand as an anchor to...
Tips to be the most sought after ‘Master Yoda’ or ‘Sinseh’
A fantastic storytelling creates engagement, and engagement is what people strive for today
Find out what led her to start a new chapter in her life
Just wrapped up on my latest media interview with The Star newspaper and wanted to share a few thoughts on...
Authenticity and marketing insights by a marketing strategist
Being a challenger no longer means challenging another brand, rather, it is more about challenging the world around you and...
Your brand should clearly represent something of value to your target market
What does the future look like for luxury marketers?
Employee branding isn't just about the image you present - it's about who you are
A brand's longevity is built on trust
Empowering your customers helps them become more loyal to your brand
Brands will passionately try to court customers to remain top of mind and to keep the flame alive
Many brands have been forging ahead and have demonstrated how to engage more deeply with gamers, streamers, esports fans and...
Going Back to Basics
First impressions can dictate the entire perception people would have on you
People crave attention. They want acceptance and nothing makes them feel appreciated if you address them personally
Building trust and confidence is crucial
Here are the reasons you should know!
Personal brand is the process of creating a public identity for the target audience
Three things – shoes, tops and watches. These people have lived long enough to understand the value proposition and branding
Petrol stations were among the top destinations visited on Valentine's Day weekend, and Malaysians increasingly turn to gifts to express...
Guide to Brand Small Law Firm
People connect with people, not with material goods or lifeless entities
If your people can communicate and write the right message with the right tone, they carry your values
The Year of the Rat, the year in which business owners can thrive
Brand name brings value for the company and recognition, thus, attracts the right kind of talent to the company
Brands need to consider the creation and consumption mindset of the consumers they’re targeting
Consistent sharing of content increases one's visibility; contents that add value and is consistently seen, increase its creator's brand image...
You’re the TV, they’re the viewers. If you’re not of substance or entertaining enough, your show will get cancelled.
The things that a brand needs to get it right before moving into the marketing phase.
Socialbakers has analysed brands in Singapore, Indonesia, Malaysia and Thailand acrossboth Facebook and Instagram.
The three Ps of Purpose: Passion, People, Profit
So now and in the future, trust becomes more important than ever!
Some of the best practices that help in fostering Trust at the workplace
“establishing a relationship with consumers is a game changer for brands”, according to branding expert Tim Halloran.
Internal branding is one of the best ways to attract the right talent to your organization.
How we used branding in our recruitment process which resulted in quality applications from candidates and standing out in the...
The key here is not just to innovate, but to build a connection between the brand and the consumer.
ASEAN companies can stand tall with other global players, and all we need to do is to just tell our...
If you have access to capital, you can change the course of your business and brand; where it will take...
How can your brand and business tell your story in a robust and effective way?
To do so successfully, visibility and branding must play vital roles in solidly building your success.
The logo no longer has a significant role to play in defining the brand.
Thinking outside the box is a surefire way to attract prospects or new customer.
Why creating memorable customer experiences goes a long way.