Perspectives
4 Things Nonprofits Can Teach Brands About Disruptive Advertising
Disruptive advertising campaigns combine creativity and originality to influence audiences
Get To Know Pieter Dijkgraaf, Head of Performance At 2Stallions
Get To Know Rashedun Nabi, Strategy & BD Partner At Next Billion
Get To Know Jennette Cajucom, Founder Of Your Brand, Your Story
Get To Know Henry Chandra & Rachel Yeng, Co-Founders Of Comfort Works
Get To Know Sameer Pitalwalla, Business Director At Epic Games ASEAN & India
Disruptive advertising campaigns combine creativity and originality to influence audiences
His ideas on positioning changed the marketing and advertising landscape for decades
Indonesia’s large and relatively young population, coupled with a fast-growing middle class and high levels of consumer confidence, has been...
We summarise the latest findings on ad fraud, as we dig deep into an issue that continues to keep many...
Kalms to Leverage LMX's AdTech Stack Across Singapore's Largest Network of Smart Vending Machines
A growth equity investment from Abry Partners will support CVG’s long-term plan around accelerating global expansion and technological innovation strategies
Verizon is the first IAS DSP partner to offer these.
Jury of Asia-Pacific industry experts revealed
It analysed data from advertisers representing over 2,000 brands across 75 countries, from May 2019 to April 2020.
The Last (Third-party) Cookie
The purpose of advertising at the end of the day is to ultimately increase brand awareness and revenue for an...
72% of customers say positive reviews and testimonials make them trust a business more
Brands must find new ways to connect with this digital-dependent audience, and a big part of the solution lies in...
Create them today
Is the traditional way of marketing and advertising still relevant in today’s businesses
There have been enough discussions and studies published on why going dark is probably the last thing a brand wants...
Print is here to stay, and the data shows it has actually grown over the years
When other brands decide to go “dark” outdoors, you should step up your game; be the “light” and stand out...
Why this is the perfect time for OOH to regroup
How Verizon Media’s powerful AI and machine-learning-led solution reduced CPA and gave GoBear a significant scale boost to exceed its...
Most people who consume content on mobile or on browsers no longer read – they scan
What’s ad tech’s riskometer score as we enter 2020?
Check out the trends, challenges, and technologies that will propel digital advertising in 2020
To create an effective emotional advertising, it is important to know what emotional advertising is and why it works
Why advertising still works in the attention economy
While many marketers will look to Facebook to segment their target markets, location data actually provides better segmentation as you...
Note from the author: This article is based on a presentation I did in the Philippines. The concept as a...
Select the campaign objective that correspond to those results and start seeing the campaign results you’ve been wanting.
Help you discover what is working today so you may explore and implement it for your business.
Thanks to machine learning (ML), marketers can now show tailor-made ads to relevant consumer segments to maximise results.
This leaderboard features the top ad in each APAC country.
AppsFlyer, the global leader in mobile attribution and marketing analytics, released today its latest Performance Index, providing marketers with the...
To continue growing, business owners must become the leader the business needs for each particular stage of growth.
Programmatic advertising enables businesses to better understand how consumers interact with their products or services through deep data and insights,...
Here are 5 proven tactics that you can copy for your Instagram strategy.
Over 5 million minutes of holiday content streamed between October to December.
Over the past twenty years, Google Search has become the go-to place for many of us when we have burning...
Instead of generating leads through your business, why don’t you yourself help to generate leads for your company?
As people increasingly consume media across devices, the marketing landscape is shifting towards people-based marketing.
Owners of small and medium-sized businesses (SMB) will now be able to drive in-store traffic and increase awareness of their...
Here is a list of popular Ramadan-Raya advertisements on YouTube Malaysia to-date, in alphabetical order.
Let’s give credit when it’s due to none other than John B Watson for his contribution in the advertising world.