

Communications should be a sustainable function, instead of just ad-hoc or reactive when a critical scenario arises
Not only does marketing build brand awareness, but it can also increase sales, grow businesses and engage customers
A fantastic storytelling creates engagement, and engagement is what people strive for today
The day we stop learning is the day we die
Everyone has ideas. But to bring ideas to life, you need others to believe in your vision, embrace and make...
Be brave and see beyond immediate performance metrics to build a long-lasting relationship with your customers.
I am a big believer in focusing on yourself rather than others when seeking happiness or success
I don’t think I’ll survive the zombie apocalypse but I know some places in KL/PJ where you can find legit...
Creativity is instinct, instinct is driven by stimuli and technology is there to provide the right stimuli
A Woman In Tech leading a mobile marketing company in Southeast Asia - the hottest region in apps today
People crave attention. They want acceptance and nothing makes them feel appreciated if you address them personally
Leading the team strengthening advertising
What we built is what is demanded in the market, and our services, our leads, are all recommended and addictive...
Chatbots are meant to empower human agents in service and conversion standards with its ability to execute data communication 24/7...
He is on a mission to eliminate counterfeit products and fraud
The way you write, it’s like a thin line between a school essay and your own personal blog
Your branding should include how you can match the new trend with your very own brand
I felt that we needed something to actually evoke memories as when we were children
Hiring talent is usually a very manual affair and has become a very mechanical and repetitive process that is losing...
If you manage to see beyond what you’re seeing, you will notice that there is a certain pattern in everything
It is all about connecting, enabling and empowering people
Every donated penny will make a difference.
The inefficiencies in booking offline ad spaces directly from media owners triggered me to act.
There may be a negative stigma to this generation but whether we like it or not, traditional marketing is quickly...
It's a journey to perfection and what I did was I kept writing and writing and writing and slowly but...
What is the key objective of the DX initiative?
At some point in our life, we need to start somewhere and let's be honest here, at times we can...
Here are the unlucky tell-tale signs of a difficult client.
Brands like Mindvalley started and cultivated from the inside and that is how they became their very own unique brand...
Understanding each other, having the same objective and what kind of outcome you want to achieve together.
Marketing In Asia had the chance to interview Leona Chin, the Malaysian pro-motorsport athlete that's widely known as the 'Girl...
Introducing 'Phygital', where the main drive is to engage retail consumers by bridging the gap between the phygital retail space...