

OYAGSB UUM
Ethical Leadership: Communicating Ethics In The Workplace
Managers may need to become more aware of how group members differentiate between high and low leader-member dyadic communication colleagues.
Managers may need to become more aware of how group members differentiate between high and low leader-member dyadic communication colleagues.
Imagine where you’ll be one year from now, five years from now, ten years from now ……longevity!
Using robots has gradually become a practice among different service sectors such as home cleaning, farming, nursery, medicine, and hospitality.
The world is changing rapidly and we see the emergence of opportunities, as well as threats. So, the way we...
This is the first step in showing customers that they have made the right decision in choosing your brand and...
As the importance and awareness of CSR are increasing, countries all over the world are developing their own frameworks to...
This power of individual choice has never been so great in the first place especially with the advent of broadband...
International accreditations have been a major focus among the academic institutions, especially among business schools.
The decision to sell or rent out your properties is an investment decision in real estate.
The millennial or Gen Y generation particularly has become a target for the majority of companies simply because of their...
Author, Faridahwati Mohd Shamsudin I am not a marketing practitioner. I only took some marketing subjects when I was at...
Three psychological ingredients are necessary for developing customer engagement.
Businesses voluntarily practice ethical marketing to avoid unethical marketing activities.
In this study, Layton the author, mentioned that the debate as to whether marketing is a science, or perhaps a...
Leveraging business activity and brand equity among online communities is openly possible in social media as it is a key...
To have a brand equity as sustainable competitive advantages, four behavioural components of relationship marketing are put forth.
However, just having the Halal logo is not enough
Small-scale investigation where the material was collected through secondary data including article searches of the internet and academic journal.
Do not sell yourself short because of what people perceive of you and your generation.
Responsible marketing should be practised by marketers today.
The key focus of marketing should be on developing and maintaining relationship with customers.
The belief is that customers must be respected, be treated intelligently and employees should provide excellent customer service in order...