Amidst the modest Hari Raya Aidilfitri festivities this year, Digi Telecommunications Sdn Bhd (Digi) shares the true meaning of celebration and the importance of lending a hand to those in need as we reflect inwards on our words and deeds.
Starring Sharifah Amani and Nam Ron, Digi’s brand video, entitled, “Andaian” or Assumption, highlights how life’s blessings will follow when we lead with love and open our hearts to kindness. The video depicts the story of a father who continues to be generous and giving despite difficult times, and his daughter who learns the importance of overcoming her own assumptions with sincerity and kindness. It teaches us that blessings and silver linings will always find a way back to us, and every life lesson is a priceless gift that we will carry with us forever.
Bernard Lee, Digi’s Head of Marketing Services said, “As the nation continues to grapple with the effects of the Covid-19 pandemic, it is important to take a step back and celebrate the true meaning of Aidilfitri by being kind to those who are less fortunate. The hardships of life should never deter one from extending a helping hand as only in doing so, can we endure the challenges in life with a unified strength. On behalf of Digi, we would like to wish all Malaysians a safe and Selamat Hari Raya Aidilfitri. Despite being physically apart for a second consecutive year, we strive to continue keeping Malaysians connected to what matters most to them this season.”