The vast movement in the world of social and mainstream media presents a challenge for organisations in tracking emerging stories that impact their reputations, business opportunities, and industry trends. Responding to these increasingly sophisticated demands, Isentia, as the leading media intelligence in the Asia-Pacific, adopted the Speech-to-Text technology in collaboration with Google Cloud.
With Speech-to-Text, Isentia enables communications and media relations teams and organisations, relying on its range of AI-powered media intelligence products and capability, to manage reputations and opportunities in real-time.
“Our monitoring goes far beyond cataloguing mentions of brands or executive team members, to the supply of information about what people are saying about a business, industry, or interests in near real-time. That is extremely important because the value many of our clients gain is the ability to understand a trend or an event and respond quickly,” Paul Russell, Isentia Chief Technology Officer, said.
How does the Speech-to-Text feature work?
The Speech-to-Text feature automates the conversion of broadcasters’ speech to text. It matches words in text transcripts to the video player’s content, even during the prime time television news bulletins and current affairs shows, where the demand peaks ten times.
After running Speech-to-Text over the broadcast content, the results are analysed and enriched via a range of in-house built functions:
- A boundary detection service that uses AI to identify when one news story ends, and the next begins, isolating relevant media items and giving clients immediate access to news segments relevant to them
- An ad filtering service that uses AI to identify and remove advertisements from automated broadcast monitoring
- A music filtering service that uses AI to remove the music that plays before or after many broadcast news items
This feature also allows users to jump to the section of the media item quickly they want to see. Even if a live talkback radio show mentioned a client in a negative context, its teams could determine whether to call in and respond.
With Google Cloud, Isentia deployed this new TV and radio broadcast solution within three months and planned to expand it to other languages, such as Chinese dialects, Malay, and Tagalog.
The Pandemic Transition
Delivering intelligent media services in a fast-changing environment also requires close collaboration to ensure all team members are on the same page. Isentia transitioned its workforce to Google Workspace in 2019 and quickly enhanced collaboration, and enabled the business to navigate the pandemic with minimal disruption to operations and client services. These benefits were amplified when the pandemic spread, and Isentia had to send its geographically distributed workforce to work from home.
“Isentia is delighted to be able to showcase world-class AI-driven improvements to our client deliveries courtesy of Google API’s and applications. The technology that sits behind the Isentia offer contains to lead the way in the industry. The transition to Google Workplace was perfectly timed and saw a seamless transition. This helped Isentia to quickly and effectively adapt to the ways of working required to thrive during the pandemic and opened up new opportunities for productivity and collaboration,” James Merritt, Isentia Chief Executive Asia, said.
To read the Google case study, click here.
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