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K-pop Superfans Can Spend Up To US$1,400 On Their Idols

To these superfans, it is money well-spent

Photo by Wikimedia Commons

We all know how devoted K-pop fans can get, but has this ever been quantified or measured? Well, iPrice Group, Southeast Asia’s leading e-commerce aggregator, just did. 

With iPrice’s aggregated data, they found out how much a K-pop superfan spends (on average) if he/she bought at least one merchandise per shopping category, purchased all their idols’ albums, and attended one concert a year. The results may surprise you. 

Which K-pop fan group can spend the most? 

If you have an undying love for BTS, then you know how much you need to save up to stay in the army. A devoted member of the BTS army must have spent an average of US$1,422. It’s a huge number, but that person has collected at least 15 studio albums/EPs and attended 5 concerts aside from having numerous merch. Worth it! 

Blackpink fans, or “blinks,” have also spent a huge sum on their idols. A devoted blink can spend up to about $665. Although this amount is much lower than how much a BTS army or Twice fans, aka “onces,” would spend, it’s important to consider that Blackpink is a younger group than the others. Hence, Blackpink has fewer albums and concerts available. 

Twice stans, on the other hand, have been existing longer. A Twice superfan can spend up to $824 after purchasing a whole lot of merch, 14 albums, and attending 4 concerts.

The breakdown of K-pop fan kits

Apparently, merchandise can bankrupt superfans as much as concert tickets can (unless of course, they’re tycoons). There are so many different kinds of merch available for each K-pop fan, from home & decor items to lomo cards to phone cases to clothing, you name it! 

If a superfan is devoted enough to purchase one item per shopping category (i.e. buys one light stick, a shirt, a lomo card, and so on), that person can spend up to $545 if he is part of the BTS army. A blink would spend about $349 on merch, while a once would spend $173.

Surprisingly, purchasing albums is the least costly. This is good news for fans who solely appreciate these groups for their music (which, realistically, may only be a small percentage of the fans). Purchasing all albums may cost $336 for BTS fans, $161 for Blackpink fans, and $205 for Twice fans.

Lastly, we all know how attending a K-pop concert can be so much fun. What would stand in the way between a K-pop superfan and seeing their idols in the flesh? Well, sold out tickets. But that’s beside the point. If a super fan was able to buy one concert ticket a year to see their idols, it would cost them an average of $541 for BTS, $155 for Blackpink, and $446 for Twice. 

In conclusion, you must be pretty devoted to burning cash for your idols. To put things in perspective, the latest iPhone 12 Pro can cost US$1,409 on iPrice; this is about how much BTS superfans can potentially spend on their idols! To non-fans, it seems ridiculous considering the things you can buy with that amount of cash, but for these superfans, it is money well-spent.

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Written By

iPrice curates highly insightful data that are unique and unbiased in the world of tech, e-commerce, and online retail by providing data-rich, interactive, and media-specific targeted content that varies from the latest tech trends to the top e-players in Southeast Asia. They also provide high-quality country-specific insights and data on seven markets, namely Singapore, Hong Kong, Vietnam, Thailand, Indonesia, Malaysia, and the Philippines. Through collaborations with data partners such as App Annie Intelligence, SimilarWeb, and Parcel Perform, iPrice has been featured on numerous prominent publications including South China Morning Post, Bloomberg, Motley Fool, Nasdaq, IGN, and Tech Crunch, to name a few.

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