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“Flash Forward” – Pandemic-Inspired Theme For Consumer Insighting & Storytelling Virtual Conference

This year’s “Consumer Insighting & Storytelling WebConference” will have the theme “Flash Forward”

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The year 2020 has been challenging due to the pandemic. Times are difficult  given the shifts that happened in the market which changed and shaped consumer needs. But there are  many uncertainties, still, that lie ahead, aggravated by depleting resources. As brands and businesses  are trying to navigate through the uncertainties and think of how to recover from the adverse impact of  Covid-19, we need different, possibly non-traditional or even back-to-basics approaches to find white  spaces to successfully pivot in these times. 

Returning after two successive years of being touted as ‘The Learning Event of the Year’, Synergy Market  Research + Strategic Consultancy will again hold its flagship conference, this time via a virtual webinar.  This year’s “Consumer Insighting & Storytelling WebConference” will have the theme “Flash Forward”.  “We need to explore and be open to ideas outside of what’s given,” according to Synergy’s CEO &  President, Ms. Germaine Reyes. The time to imagine possibilities is now – to make the impossible  possible, at the same time, finding ways to be resourceful to Rebuild, Recover, RACE FORWARD.  

Scheduled on November 18-20, starting at 4pm on each day, key aspects to look forward to in this  conference are: 

1. Discovering possibilities-insighting and creative-thinking – to solve problems differently. Keynote  speaker, Mr. Illac Diaz, Founder of MyShelter Foundation, will provide living proof that possibilities of thinking are indeed key in looking for white spaces (instead of focusing on “the dot”). This webcon is hoped to open up one’s mind to harness the creating mind, explore new insights, frames of  reference OR embrace the basics of asking the right questions to discover possibilities. 

2. Learning tools, approaches and frames of reference to think differently, creatively. From an  Einstein-inspired quote, it is said that If you want different results than what you’re getting, you have to try different approaches.” 

• Think multi-dimensionally instead of solving problems from one side of the lens. YouGov CEO,  Stephan Shakespeare, will provide his thoughts on cube-thinking and continuous data  streaming, to emerge insights from such and unlock business opportunities. Analytics and other  quantitative approaches for business opportunities-learning, innovations and more, will be Day  2 focus. 

• Discover whether the Alpha Generation will be our future (constant?) co-creators. Without any  inhibitions or blinders, can they be ‘possibilities insight generators’? The digital age has been  hastened by this pandemic, will adoption of new ways of looking for solutions be gleaned from  the Alpha generation? 

3. Discovering studies and stories of consumers during these days to uncover insights to create  meaningful brands. Get inspired with stories of companies that continued to sail through this  pandemic given learnings and efforts that they have successfully implemented. How to become a  meaningful brand these days will be explored across the 3-day webcon. 

4. Uncovering insights to anticipate the future needs and trends for the future normal. They say that  understanding how to get clues from the past and present will emerge its implications and potential  in the future. Talks from Digimind will unpack the future home segment and needs discovered from  the social media and online sphere while Havas-Ortega’s study will provide a spotlight on the role of  sustainability in meaningful consumption.

To cap the 3-day event, a sneak peek of Henry Mason’s still-to-be-launched book on The Future  Normal: Creating a Fairer, Healthier and Greener Future” will be shared in this webconference. [Side  note: Henry Mason, the Managing Director of TrendWatching was the opening keynote speaker of last  year’s Consumer Insighting and Storytelling Conference – The Next Frontier, consumer insighting for  trends and innovation”]  

These and more will be the focus of this learning-filled and meaningful 3-day webconference. Delegates  will appreciate that now and while the pandemic is here, thinking possibilities is needed to create  synergy between customer and the company in order to recover and rebuild businesses faster to sail through this #BusinessNotUsual days. Consumer insighting, coupled with creativity and the resolve to  think possibilities are key to unlock the potential solutions to get through and flash forward to the next  and future normal. “We believe that sustainability is key in possibilities-insighting and the ability to  keep afloat, at the same time become a meaningful brand or company these days,” says Ms. Reyes. 

As always, Ms. Reyes reiterated their commitment to deliver and curate learning events to showcase the  power and importance of consumer insighting and research to especially create meaningful brands now,  more than ever. “It is an important time in history for this,” according to Ms. Reyes. 

Visit and register for the conference here.

This conference is a  must for brand and marketing professionals, decision-makers; entrepreneurs, start-up companies; C level executives; content and digital managers; advertising and research practitioners, strategists and  planners, thought leaders or those who want to continuously pivot while this pandemic is upon us all. 

This event is co-presented by Tarkie and supported by event partners: Digimind, 360Next, Olern,  association partners such as the Philippine Marketing Association (PMA), Internet and Mobile Marketing  Association of the Philippines (IMMAP), the Philippine Retailers Association (PRA); Media Partners: The  Philippine Star, BusinessWorld, Marketing in Asia, The ManilaTimes, PurplePen Creatives of Synergy. 

This conference is organized by one of the most preferred companies for strategic research, consulting,  and marketing solutions that has worked with top companies in the Philippines and in other countries.  The “Consumer Insighting and Storytelling Conference” was one of the global finalists chosen by the  Insights Association, USA, for the Next Generation Market Research (NGMR) award in 2019. Synergy  Market Research + Strategic Consultancy is also the exclusive PH partner of YouGov, an international  research and data analytics company.

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