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InsightzClub & ADA In Bangladesh Inks Strategic Partnership To Bring InsightzClub’s Solutions To The Bangladesh Market

Photo by Kelly Lacy on Pexels

InsightzClub has formed a strategic partnership with ADA in Bangladesh to bring InsightzClub’s suite of proprietary consumer insights solutions to the Bangladesh market.

InsightzClub offers a suite of online consumer insights solutions across the marketing journey powered by its proprietary platform. InsightzClub also  has its own app to power passive and active data collection spanning gelocation, technographic, appographic and may more. InsightzClub’s solutions enables consumer brands to obtain agile, accurate and faster consumer insights to drive data driven decisions. 

InsightzClub is a 3.5 years old startup co-founded by Padmanabhan Ramaswamy and Mritunjay Kumar and has offices in Malaysia and Singapore. InsightzClub works with more than 40+ global consumer brands across APAC spanning FMCG, banking, telco, media, hospitality and many more. 

ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions. Operating across 9 markets in South and Southeast Asia, ADA partners with leading brands to drive their digital and data maturity, and achieve their business goals. 

ADA in Bangladesh works with some of best brands in Bangladesh such as Robi, Airtel, Robishop, Bdtickets, Meenaclick, Eorange, SSDTech, Unilever, British American Tobacco, Novoair, Walton, IPDC, Save the Children, Square, Rakeen, Akash DTH, and LG Butterfly to name a few.

At ADA, we use data to paint a better picture of customers – powered by more than bits and bytes, we provide insights into who consumers are as individuals and a collective. Machine learning is used to extract consumer insights, to learn from actual customer digital footprints, and even distil the perfect creative expression. Using our computing and Artificial Intelligence (AI) capabilities, businesses have a way to navigate through the millions of tiny data points created daily. XACT, our telco-powered proprietary Data Management Platform (DMP), crunches data from 375 million unique customer profiles across South and Southeast Asia.

Commenting on the partnership, Ashraful Haque, Country Director of ADA in Bangladesh said, “We are really excited to be working with a like-minded industry partner who understands the space we are in, and together, we are able to offer our clients powerful and targeted digital solutions that are best in class.”

Padmanabhan Ramaswamy, cofounder of InsightzClub said ‘This is an exciting time in the Bangladesh Market with the market at the cusp on digital revolution. We believe that the InsightzClub solutions coupled ADA’s deep knowledge of the Bangladesh market can add significant value to customers.

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