A blog is a website or a web page regularly updated with discussion posts usually written informally or conversationally. No matter what your business is, it will be worth your while to invest some of your time and effort into putting up and maintaining a blog page on your website. It has foreseen benefits. It does require a level of commitment and courage, though. It involves responsibility because you will have to put up blog posts once you get into it regularly. It likewise needs a level of guts as you will be putting yourself within reach of your site followers’ comments and questions every time.
A Relationship Builder
It builds and strengthens your relationship with your site visitors because of its ongoing conversation-like exchange with them, whether new or regular. Think of it as an open line, an ongoing conversation between friends who regularly discuss related topics. With it, you’ll reach out and bond with your followers and prospects. You’ll be growing your community before you know it. Engagement scores will likewise improve as they will eagerly await your next discussion post for them to participate in it. Of
course, be genuine and sincere. Share your real personal and business values. Your readers will appreciate authenticity. If you’re lucky, they might even share the same values as you. However, you will have to be ready for anything. Authenticity comes with a price. You will enjoy heaps of praise if you do great by them, but you will have to roll with some punches if they have issues they need you to address.
Nonetheless, blogging will be an exercise that will positively affect your business’ Customer Relationship Management (CRM) standing. It will be the perfect platform for you to respond to questions and issues. Plus, you’ll be able to feel your readers’ pulse about specific topics.
Efficient Marketing Platform
Want to test or promote a new product or service? Consult your site visitors. Go ahead and ask them how they find your new materials (videos, podcasts, artwork) or offer. In other sites, it’s even the place where they expose test concepts for validation. Take advantage of the platform by giving your followers the power of the “Yay” or the “Nay.” They’ll appreciate it.
Additionally, you can use this space to discuss product usage or service availment. Many now tout blogging as a creative way to advertise. There are claims that about 80% of companies now prefer posting a series of blog discussions built around their offers. They regard the conventional “buy now” approach as passe. Blogging even seems to resonate more with customers who seem to be tired of the usual advertisements.
Become The Authority
Go ahead and claim authority in your chosen field!
Blog about your experiences, thoughts, and insights consistently. In time, you will become the known expert to your audience for it. Granting that you also give value in your posts and encourage a healthy dose of discussion, you will earn the designation of being the go-to guy for such topics. Encouragingly enough, the more you become the authority for something, the more your site followers will trust you. A reputation of being the authority in a subject matter will prove extremely valuable for you and your business in the long run.
As such, people will share your posts more, and there will be a higher probability that they will cite them. That is free marketing for your business!
Blogging Will Make your Site More Searchable
If you want more eyeballs to your site, keep on blogging. By consistently blogging, you build more pages and content into your site, and as you add more pages, content, and keywords, the more search engines like Google will recrawl your site to index. Keep at it, and your site will surely climb up the searchability ladder.
If you want to seriously strengthen your relationship with your followers (and even prospects) and improve your authority in your field, start blogging today! Open and maintain that dialogue with them. Be there for them. Before long, people will notice and flock to your site. They will genuinely appreciate you and your business!