A successful content marketing strategy relies on regularly updating your approach to your owned media, paid media, and earned media. Sticking to the same strategy may result in a reduction in traffic to your website or social media platforms. By staying up to date with the latest digital marketing trends, you can quickly implement the following content strategies to keep your business relevant.
Choose Social Media Wisely
Social media is still a key component of all global content marketing strategies. However, it is important to choose the correct platforms to target your key demographic. Instagram has over one billion viewers and has a significant number of users under the age of 30. On the other hand, 41% of Facebook users are over 65, according to Forbes. Choose to dedicate your marketing budget to the appropriate social media platform or you could be wasting your valuable content on a demographic that does not match your brand audience.
Good Written Content Is Still Relevant
Quality content is still one of the top digital marketing techniques used by all businesses. Top business bloggers spend between 3 and 6 hours on an article, with the average article being 1,236 words long. Search engines are becoming more aware of what constitutes quality, therefore a focus on providing value to your viewership should be at the top of your priority list. Content writing should provide brand awareness while copywriting should be designed to convert traffic into sales. Keep the tone consistent to ensure that your brand is communicating with the intended audience at all times.
Update Your Video Content
Video used to be the go-to marketing platform for influencers, but it is now an incredibly powerful digital marketing tool for all businesses. Instructional and product videos are extremely shareable, with 92% of mobile viewers sharing video content with others according to SmallBizTrends. This generates a larger viewership and pushes your brand message out to even more potential customers. Many consumers feel more confident in a brand when they can see a product in action or are provided with information via an expert on video. Consider posting on YouTube or another relevant video platform once a week to keep your content relevant.
Other strategies to consider include how you communicate with customers and how you are using your email marketing strategy. As time goes on, many businesses will continue to become even more interactive with their customers and will rely on them to deliver and share their brand message across various platforms.