Connect with us


Jennette Cajucom

Instantly Building Relationships Through Thin-Slicing

Marketing, after all, is about building relationships

Image by Julie Rose from Pixabay

Thin-slicing is a term I learned from Malcolm Gladwell’s book titled “Blink,” and while in the book it is a skill used for investigative and background checking purposes, I found it an interesting skill to develop in marketing, in building relationships.

We are now closing in on a world with immediate behavior change and minute reaction times. If we want to still connect to people and establish relationships, we have to have the option to do it instantly.

Marketing, after all, is about building relationships.

Sign Up For Our Newsletter

Written By

Jennette is Marketing In Asia's Editor for Visuals and Community Engagement. Leading the MIA's Community Engagement initiative, Jennette also helps CEOs and business owners on their branding strategy. Follow her on LinkedIn and website.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

The Parallels Between Golf, Entrepreneurship & Life With Brian Ondrako

Dave Pamah

Born To Stand Out, Not To Fit In With Teuta Avdyli

Dave Pamah

How To Pivot Quickly In The Wake Of COVID-19

Business Entrepreneurship

PTT 57-58: Jeff J Hunter On Personal Branding, Getting Attention & TikTok Talk


Sign Up For Our Newsletter