The new Brand Love Story 2020 report by Talkwalker demonstrates why love is critical for survival during economic downturns – and how your brand can earn it.
- Lego was identified as the most loved brand on social media in Talkwalker’s inaugural report on brand love.
- Talkwalker’s enterprise social listening platform analyzed over 264,000,000 conversations across all social media, blogs, news and forums, for a single source of truth.
- Brand love is a pivotal marketing strategy that will help brands adapt and thrive during the ‘new normal.’
- A number of iconic brands from Asia Pacific came up at the top of the list, paving the way forward for other brands in the region.
Talkwalker, the leading social listening and analytics company, has published the results of their latest report – The Brand Love Story 2020. The report comes at a pivotal time, as brands adapt to the new normal. Brand love is known to improve consumer loyalty & advocacy. As companies adapt to a post-COVID marketplace, the report reveals 11 strategies and key actionable takeaways, to help benefit any brand in the coming years.
Some Asia Pacific brands that ranked highly globally include Singapore Airlines, Tiger Beer and Giant Hypermarket. The results were generated from a quarter of a billion conversations around 781 brands over the last six months of 2019. Using their proprietary AI-powered sentiment analysis, and industry-first image and video analytics, Talkwalker was able to identify the signals that predict brand love. Even when a brand is not directly mentioned.
“We dived deep into what it takes for a brand to be loved. We’ve looked at various factors to identify brands that are making a difference in their industries – more than just the volume of mentions, we looked at how they are engaging their audience, and truly impacting the community,” says Ben Soubies, Talkwalker JAPAC Managing Director.
Talkwalker also highlighted Asia Pacific’s homegrown brands that are making waves across verticals including Marina Bay Sands (hospitality), Billabong (retail), Maxis Communications (telco), and Lazada (eCommerce).
“We want this report to provide inspiration and benchmarks for brands in Asia Pacific and Japan to focus on building a meaningful connection with their audience,” Ben continued. “This is why we’ve looked at brands from a range of industries that epitomize the idea of brand love.”