Agoda, Booking Holdings’ Asia headquartered digital travel platform, has announced it will launch advertising on its platform, allowing businesses to leverage the company’s expertise in performance marketing and Agoda’s strong Asia presence.
From March 2020, Agoda, a market leader in performance marketing and marketing optimization, offering flights, accommodation, car rental, ground transportation, trips to millions of travelers worldwide, will offer a new channel to reach Agoda travelers at their point of purchase. Brands will initially be able to advertise on Agoda’s desktop and mobile websites, and Agoda’s strong tracking metrics will enable ad buyers to target specific customer profiles and markets providing efficiencies in media spend.
This new feature provides an ideal opportunity for brands to capture an audience with a high intent to purchase. These might include travel insurance companies, credit card or payment providers, data and telecom providers, restaurants/experiences in key markets who can leverage Agoda to reach relevant an affluent, e-commerce savvy audience.
“We invest heavily in technology to optimize marketing, identifying customers likely to book based on their past behavior on the Agoda website and mobile application. Media buyers can benefit from these insights and highly target their ad spend to efficiently reach the right profile customers via Agoda’s platform.” said Ittai Chorev, Chief Marketing Officer of Agoda.
In addition to offering banner ads, Agoda will work directly with advertisers and agencies to customize their campaigns on the Agoda platform. When customers click on the ad, they will either be directed to a dedicated brand landing pages within the Agoda website or to the brands’ website.