Connect with us



Munchy’s Bags “Biscuit Brand of the Year” At World Branding Award

“To be a winner at the Awards, the brand has shown that they have built themselves up to such a degree that they are placed amongst the best brands in the world.”

Munchy’s, the proud Malaysian brand has received the “Biscuit Brand of the Year” award at World Branding Awards, held at Kensington Palace, London, recently.   

The World Branding Awards is organised by the World Branding Forum, a global non-profit organisation based in London. It is dedicated to advancing branding standards for the good of the branding community and consumers. The forum runs various programmes and organises conferences, workshops and seminars. It hosts the World Branding Awards annually, currently entering into its sixth edition.  

The award recognises and celebrates some of the best global and national brands for their work and achievements. Winners are judged through three streams – brand valuation, consumer market research and public online voting. 

Mr. Rodney Wong, Chief Executive Officer of Munchy’s, credited the win to the 28 years of hard work and product innovation of the company. The “Biscuit Brand of the Year” award is an acknowledgement to the tireless effort of the Munchy’s teams that build and maintain the brand presence in an ever changing market. 

The award recognises our efforts to consistently producing high quality products, using the finest ingredients for consumers around the world.  It is also a global recognition of our strong brand equity. We will focus on fuelling our success through more product innovations as well as expanding our market regionally and globally,” Wong said. 

The World Branding Forum’s Chairman, Richard Rowles said that this is a celebration of the continuous efforts that are vital to building outstanding brands. “The winning brand established a strong brand recall, top-of-mind awareness and trust among their consumers.” 

Julian Anderson, Director of World Branding Forum, added that a good brand needs to offer a meaningful experience to their customers, while remaining relevant and distinctive. “To be a winner at the Awards, the brand has shown that they have built themselves up to such a degree that they are placed amongst the best brands in the world.” 

For more information about Munchy’s upcoming activities and promotions, kindly visit their Facebook or website.

Sign Up For Our Newsletter

Written By

Do you have an article, infographic, podcast, presentation slides, press release or a key individual from your organisation that you'd like to highlight on Marketing In Asia? Head on over to Upload Your Content for more info.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

TikTok Introduces Lead Generation Ads To Enable Businesses To Drive Customer Acquisition With Ease


Accenture Interactive’s Droga5 Expands Global Footprint With Opening Of Office In Japan


Icertis Again Named A Leader In Gartner Magic Quadrant For Contract Life Cycle Management

PR Newswire

Carsome Partners With Aspirasi To Offer Data-Driven Dealer Financing Solutions


Sign Up For Our Newsletter