50 people, 5 offices, 3 practices; No signs of the seven-year itch from this boutique-turned- integrated communications agency
PRecious Communications, a multi-award winning integrated communications agency, celebrated its seventh anniversary alongside #FriendsofPRecious who have been supporting the company through the years, including alumni, friends, as well as clients both past and present.
From humble beginnings in 2012, the agency was just a one-person show with no formal office. In just seven short years, PRecious Communications has since grown into an integrated communications agency that employees 50 people, spread across its offices in Singapore, Australia, Indonesia, Malaysia, and Thailand.
The Growth Mindset
Believing that people are the key ingredient to success, PRecious Communications plans to further its headcount by the end of 2019. To support long-term growth and meet the demands of its growing client base, the agency has welcomed Sangeeta Sakhrani to the senior leadership team as Human Resource Director (Southeast Asia), overseeing hiring across all regions. Sangeeta brings more than twelve years of experience to PRecious Communications, with expertise in the areas of recruitment, employee relations, training, change management, project management, and organisational structure.
Lars Voedisch, Principal Consultant and Managing Director of PRecious Communications, said: “PRecious Communications is all about the people – the team, our clients, media, friends and family. We look forward to another seven – or seventy – years of working in tandem with our clients to enhance their reputations and meet their business objectives.”
Anniversary celebrations were held at PRecious Communications’ newly converted level 1 office space located on Ann Siang Hill, affectionately dubbed “The Club”. Being on one of Singapore’s main heritage lanes best known for its “East-meets-West” fusion perfectly echoes the agency’s goal of bringing the best of Asian brands to the global stage, and Europe to the world of opportunities in Asia.
Already a part of the GlobalCom PR Network, an association of 70 independent PR agencies in 60 countries worldwide, PRecious Communications serves as its Southeast Asia representative.
“PRecious Communications is excited to show the world that Southeast Asia is now – the thriving investor and start-up ecosystem and why companies should be exploring the region,” added Lars.
With a strong focus on helping brands — ranging from early stage start-ups, to SMEs and large Fortune 500 brands — to deliver impactful stories to their audience, PRecious Communications has three unique practices in place: Inc. (Business-to-Business), Life (Business-to-Consumer) and Sparks (Innovation-and-Startup).
Over the past 12 months, PRecious Communications has also been recognised as the 2018 Best PR Agency in Asia and ANZ at the 15th Stevie Awards in London, the 2019 Medium Consultancy of the Year Award at the PRCA SEA Awards 2019, and the 2019 PRISM Awards for “Outstanding Product/Service Re-launch” for their work in the Lufthansa’s #MunichTreasureHunt campaign.