Videos have a great way of sending a message, of telling a story, but if you’re using video for your business but are not seen by your target audience, it’s like reading a book while in an empty room.
It’s no secret that more and more people and businesses are experiencing the positive impacts of LinkedIn. Likewise, more users of this professional networking platform are using videos to attract their target market on the platform.
With over 600 million users on LinkedIn and more than 40% of which are business owners, CEOs and decision makers, plus the fact that a majority of them pay more attention to video content, now more than ever, is the time to consider showcasing video content on the platform.
If you’re a videographer or a visual storyteller reading this article, and you have yet to realize the advantages of LinkedIn, or perhaps have yet to sign up an account, you might just want to consider doing it now before it’s too late.
LinkedIn ranks up high in Google. As a platform with authority and relevance, LinkedIn ranks high up in search engines like Google. As a user, that puts you at an advantage as people who are looking for your services can easily find you. On top of that, think of LinkedIn as a cost-effective way to have an online business card. If you’re at a point where you’re still contemplating on getting your own website, LinkedIn can serve as your “virtual office” for the time being.
LinkedIn allows you to grow your influence. While we’ve seen for ourselves that videos gain more traction and engagement than other forms of posts, as a visual storyteller, this also puts you in a position to establish yourself as an authority in your craft. Think content strategy when doing this. You can start off by sharing tips to beginner videographers, or even advanced tricks for seasoned video professionals. Your posts can be a combination of a narrative and video. Write out a short paragraph about the tip you’d like to share, then upload a video of one of your best works where you applied those tips.
Showcasing your skills on LinkedIn helps you attract clients. LinkedIn allows you as a videographer to list your skills on your profile and is endorsed by your connections for those skills. On top of that, you can ask recommendations from previous clients or employers about your work. More than 90% of the time, potential clients check reviews and testimonials before making that decision to inquire or even avail of your services. The recommendations given to you on LinkedIn increases your chances to get a potential client’s attention.
Going back to the previous example on sharing tips to other videographers, while your content is intended for the videographers like yourself who would like to learn more, note that your post allows other eyes to see your post. Those eyes could be from potential clients whose interest you might pique because of that post.
Potential Business Partners and Collaborators are on LinkedIn. This is especially true for wedding videographers. Event venues, wedding planners, and other wedding suppliers who are already on LinkedIn and are in contact with clients who could be in need of a videographer are just some examples were partnership and collaborations can be formed online.
LinkedIn opens opportunities. Perhaps the most self-explanatory yet most important reason why you and your work should be on the platform. Aside from the fact that jobs are available on LinkedIn, connecting with people who are also from your industry as well as your target audience and constantly engaging with them opens doors for possible business opportunities.
Bottom line is, a carefully thought out profile on LinkedIn and consistent engagement are key to getting your ultimate goal – That is, turning a connection into a paying client. LinkedIn may not have as many users as the other social media platforms but the conversion is surely much higher.